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Attention Shoppers: Microsoft Opens Retail Experience Center
Facility is center of innovation for Microsoft and retailers addressing changing consumer expectations and economic conditions; elements of center to be on display at NRF event.

NEW YORK, Jan. 12 /PRNewswire-FirstCall/ -- Showcasing new and emerging technologies that create connected and differentiated experiences for consumers throughout the retail environment, Microsoft Corp. today announced its new Retail Experience Center, which serves as a center of innovation for how Microsoft and the retail industry can address rising consumer expectations and competitive pressures during today's challenging economic conditions.

(Logo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO )

Located at Microsoft's headquarters in Redmond, Wash., the Retail Experience Center is a private, 20,000-square-foot facility housing a fully functioning, interactive store environment, from point of service to receiving dock. Representing a blend of Microsoft's merchandising efforts as a consumer goods company and its solution capabilities as a technology provider for the retail industry, the center is part of Microsoft's ongoing investments in exploring how technology-driven innovations can enhance consumers' lives and shopping experiences.

The Retail Experience Center features in-store displays of Microsoft consumer products and showcases powerful ways to cut costs, create efficiencies, streamline operations, and promote and sell goods -- within the aisles, in the employee break room, at receiving and shipping, at checkout, across the Web, and even at home or on the go.

"With changing consumer demands and slowed spending, increasing shopper loyalty and frequency while managing costs is critical for retailers' success," said Bill Gonzalez, general manager, Worldwide Distribution and Services Sector at Microsoft. "Through the immersive setting of the Retail Experience Center, our retail customers can emerge with an in-depth sense of how software and innovations can help them rise above competitive pressures and industry regulations to create a consumer-driven operation - one that consistently delivers a differentiated customer experience across multiple channels while empowering employees to make every square foot of retail space as profitable and productive as possible."

Visitors to the center can experience more than 25 technology innovations and partner solutions in action. These showcase how Microsoft and its industry partners are directly benefiting consumers and the retail industry in the following ways:

    -- Build connected shopping experiences and customer loyalty. A hands-on
       environment with seamless, multichannel integration, the Retail
       Experience Center encourages visitors to try easy, more natural ways to
       interact with and access digital content. Interactive technologies
       include digital signage and kiosks plus applications that deliver
       targeted, real-time information to a shopping cart or on a consumer's
       mobile phone to help influence buying decisions, sales and customer
       loyalty. Innovations include Microsoft Surface, Microsoft Advertising
       solutions, Microsoft radio frequency identification infrastructure,
       Microsoft Tag, Microsoft Commerce Server 2009 and the multitouch
       features in Windows 7.
    -- Improve business insights and decision-making. From the employee break
       room to assisted selling devices on the sales floor to a store
       manager's workbench, the center showcases innovations across the entire
       retail environment. Visitors can experience how technology can empower
       retail employees with better visibility, support collaboration for
       increased productivity, and enable a seamless consumer experience.
       Innovations include Microsoft Dynamics AX 2009, Microsoft unified
       communications offerings, Microsoft business intelligence solutions,
       Windows Mobile and Microsoft Office PerformancePoint Server 2007.
    -- Create operational efficiencies. Retailers can cut costs, lower
       expenses and increase operational efficiencies with technologies for
       store systems integration, performance management, proactive remote
       monitoring of a store's environment, virtualization and enhanced data
       security capabilities. Environmental sustainability is also
       demonstrated throughout the center from the design of the building to
       the management of in-store technology and the eco-friendly packaging
       for products on its shelves. Technologies include Microsoft System
       Center Operations Manager 2007 and Windows Server 2008 with Hyper-V
       technology.

Center Serves as Test Facility to Influence New Products, Consumer Programs

The Retail Experience Center is also part of Microsoft's larger effort to establish a research facility to better understand and address how consumers are experiencing the Windows brand at retail as they select and purchase PCs. Acting as a test facility, it will give the retail industry a unique opportunity to provide feedback that can directly influence future Microsoft products and how it sells to consumers.

"Customers have told us they want Microsoft to play a more active role in their technology experiences, by helping direct them to the specific products, services and technologies that will most benefit their unique needs," said Brad Brooks, corporate vice president for Windows Consumer Product Marketing at Microsoft.

As a result of consumer feedback, early pilots with retailers have included branded store-within-a-store displays, with some featuring trained Microsoft Gurus to assist PC buyers.

Tours of the facility are conducted by invitation only for Microsoft customers, partners and members of the press. Additional details about the Microsoft Retail Experience Center can be found at http://www.microsoft.com/presspass/presskits/rec/default.mspx.

Innovation on Display at Retail Industry Event

A number of technologies and emerging innovations within the Retail Experience Center are on display today in Microsoft's booth No. 637 at the National Retail Federation (NRF) 98th Annual Convention and Expo in New York. Attendees can see demonstrations of solutions that help to cut costs, create efficiencies, streamline operations and drive customer loyalty through connected experiences. Innovations include Microsoft Surface; Microsoft Dynamics solutions; a preview of Microsoft Commerce Server 2009, a comprehensive platform for multichannel e-commerce solutions with new built-in shopping features; Microsoft Tag, a new mobile marketing solution that quickly and easily connects mobile users with mobile content from publishers and peers; and the new multitouch features and gestures in Windows 7.

Microsoft also unveiled several new products and industry alliances today at the NRF convention including the following:

    -- Windows Embedded POSReady 2009, the next generation of Windows Embedded
       for Point of Service (POS), is Microsoft's embedded operating system
       optimized for OEMs building POS solutions and enterprises using POS
       devices. This next-generation POS platform is a flexible operating
       system designed to seamlessly connect POS solutions with peripherals,
       servers and services. The improved flexibility of the new Windows
       Embedded POSReady 2009 platform will offer retailers a familiar next-
       generation solution that is easily deployed and remotely managed and
       provides new storage options, lowering the total cost of ownership of
       POS devices.
    -- Microsoft, Accenture and Avanade announced a multichannel alliance and
       demonstrated solutions to help retailers provide a shopping experience
       that connects with consumers through social networking and online
       communities. The alliance provides dedicated resources from each
       organization and demonstrates real-time integration between the in-
       store and online shopping experiences.

More information about Microsoft's participation and announcements at the NRF convention can be found at http://www.microsoft.com/presspass/presskits/industries/retail/default.mspx.

About Microsoft in Retail

Microsoft provides software that helps empower retail's biggest assets -- its people -- to make better decisions at every stage of the value chain. Microsoft software helps enable retail employees to strengthen customer relationships, build high-value business connections and improve operations by addressing key areas such as store systems, real-time analytics and supply chain management. Through a combination of Microsoft- and partner-provided solutions, retail customers enable their employees to deliver an outstanding customer experience across various channels by turning data into insight, transforming ideas into action and turning change into opportunity. More information about Microsoft's work in the retail industry can be found at http://www.microsoft.com/retail.

About Microsoft

Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

SOURCE Microsoft Corp.

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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Big Data Expo Silicon Valley All-Star Speakers Include

MATTHIEU
Octoblu

MAHADEV
Cisco

MCCARTHY
Bsquare

FELICIANO
AMDG

PAUL
VenueNext

SMITH
Eviot

BEAMER
goTraverse

GETTENS
goTraverse

CHAMBLISS
ReadyTalk

HERBERTS
Cityzen Data

REITBAUER
Dynatrace

WILLIAM-
SON

Cloud
Computing

SCHMARZO
EMC

WOOD
VeloCloud

WALLGREN
Electric Cloud

VARAN-
NATH

GE

SRIDHARA-
BALAN

Pulzze

METRIC
Linux

MONTES
Iced

ARIOLA
Parasoft

HOLT
Daitan

CUNNING-
HAM

ReadyTalk

BEDRO-
SIAN

Cypress

NAMIE
Cisco

NAKA-
GAWA

Transparent
Cloud

SHIBATA
Transparent
Cloud

BOYD
Neo4j

WARD
DWE

MILLER
Covisint

EVAVOLD
Covisint

MEINER
Oracle

MEEHAN
Esri

WITECK
Citrix

LIANG
Rancher Labs

BUTLER
Tego

ROWE
IBM Cloud

SKILLERN
Intel

SMITH
Numerex
Big Data Expo New York All-Star Speakers Include

CLELAND
HGST

VASILIOU
Catchpoint

WALLGREN
Electric Cloud

HINCH-
CLIFFE

7Summits

DE SOUZA
Cisco

RANDALL
Gartner

ARMSTRONG
AppNeta

SMALLTREE
Cazena

MCCARTHY
Bsquare

DELOACH
Infobright

QUINT
Ontegrity

MALAUCHLAN
Buddy Platform

PALIOTTA
Vector

MITRA
Cognizant

KOCHER
Grey Heron

PAPDO
POULOS

Cloud9

HARLAN
Two Bulls

GOLO
SHUBIN

Bit6

PROIETTI
Location
Smart

MARTIN
nfrastructure

MOULINE
Everbridge

MARSH
Blue Pillar

PARKS
SecureRF

PEROTTI
Plantronics

HOFFMAN
EastBanc

WATSON
Trendalyze

BENSONOFF
Unigma

SHAN
CTS

MATTELA
Redpine

GILLEN
Spark
Coginition

SOLT
Netvibes

BERNARDO
GE Digital

ROMANSKY
TrustPoint

BEAMER
GoTransverse

LESTER
LogMeIn

PONO
-MAREVA

Google

SINGH
Sencha

CALKINS
Amadeus

KLEIN
Rachio

HOASIN
Aeris

SARKARIA
PHEMI

SPROULE
Metavine

SNELL
Intel

LEVINE
CytexOne

ALLEN
Freewave

MCCALLUM
Falconstor

HYEDT
Seamless

Big Data Expo Silicon Valley All-Star Speakers Include

SCHULZ
Luxoft

TAMBURINI
Autodesk

MCCARTHY
Bsquare

THURAI
SaneIoT

TURNER
Cloudian

ENDO
Intrepid

NAKAGAWA
Transparent

SHIBATA
Transparent

LEVANT-LEVI
testRTC

VARAN NATH
GE

COOPER
M2Mi

SENAY
Teletax

SKEEN
Vitria

KOCHER
Grey Heron

GREENE
PubNub

MAGUIRE
HP

MATTHIEU
Octoblu

STEINER-JOVIC
AweSense

LYNN
AgilData

HEDGES
Cloudata

DUFOUR
Webroot

ROBERTS
Platform

JONES
Deep

PFEIFFER
NICTA

NIELSEN
Redis

PAOLALANTORIO
DataArchon

KAHN
Solgenia

LOPEZ
Kurento

KIM
MapR

BROMHEAD
Instaclustr

LEVINE
CytexOne

BONIFAZI
Solgenia

GORBACHEV
Intelligent
Systems

THYKATTIL
Navisite

TRELOAR
Bebaio

SIVARAMA-
KRISHNAN

Red Hat
Cloud Expo New York All-Star Speakers Included

DE SOUZA
Cisco

POTTER
SafeLogic

ROBINSON
CompTIA

WARUSA
-WITHANA

WSO2 Inc

MEINER
Oracle

CHOU
Microsoft

HARRISON
Tufin

BRUNOZZI
VMware

KIM
MapR

KANE
Dyn

SICULAR
Basho

TURNER
Cloudian

KUMAR
Liaison

ADAMIAK
Liaison

KHAN
Solgenia

BONIFAZI
Solgenia

SUSSMAN
Coalfire

ISAACSON
RMS

LYNN
CodeFutures

HEABERLIN
Windstream

RAMA
MURTHY

Virtusa

BOSTOCK
IndependenceIT

DE MENO
CommVault

GRILLI
Adobe

WILLIAMS
Rancher Labs

CRISWELL
Alert Logic

COTY
Alert Logic

JACOBS
SingleHop

MARAVEI
Cisco

JACKSON
Softlayer

SINGH
IBM

HAZARD
Softlayer

GALLO
Softlayer

TAMASKAR
GENBAND

SUBRA
-MANIAN

Emcien

LEVESQUE
Windstream

IVANOV
StorPool

BLOOMBERG
Intellyx

BUDHANI
Soha

HATHAWAY
IBM Watson

TOLL
ProfitBricks

LANDRY
Microsoft

BEARFIELD
Blue Box

HERITAGE
Akana

PILUSO
SIASMSP

HOLT
IBM Cloudant

SHAN
CTS

PICCININNI
EMC

BRON-
GERSMA

Modulus

PAIGE
CenturyLink

SABHIKHI
Cognitive Scale

MILLS
Green House Data

KATZEN
CenturyLink

SLOPER
CenturyLink

SRINIVAS
EMC

TALREJA
Cisco

GORBACHEV
Systems Services Inc.

COLLISON
Apcera

PRABHU
OpenCrowd

LYNN
CodeFutures

SWARTZ
Ericsson

MOSHENKO
CoreOS

BERMINGHAM
SIOS

WILLIS
Stateless Networks

MURPHY
Gridstore

KHABE
Vicom

NIKOLOV
GetClouder

DIETZE
Windstream

DALRYMPLE
EnterpriseDB

MAZZUCCO
TierPoint

RIVERA
WHOA.com

HERITAGE
Akana

SEYMOUR
6fusion

GIANNETTO
Author

CARTER
IBM

ROGERS
Virtustream
Cloud Expo Silicon Valley All-Star Speakers

TESAR
Microsoft

MICKOS
HP

BHARGAVA
Intel

RILEY
Riverbed

DEVINE
IBM

ISAACSON
CodeFutures

LYNN
HP

HINKLE
Citrix

KHAN
Solgenia

SINGH
Bigdata

BEACH
SendGrid

BOSTOCK
IndependenceIT

DE SOUZA
Cisco

PATTATHIL
Harbinger

O'BRIEN
Aria Systems

BONIFAZI
Solgenia

BIANCO
Solgenia

PROCTOR
NuoDB

DUGGAL
EnterpriseWeb

TEGETHOFF
Appcore

BRUNOZZI
VMware

HICKENS
Parasoft

KLEBANOV
Cisco

PETERS
Esri

GOLDBERG
Vormetric

CUMBER-
LAND

Dimension

ROSENDAHL
Quantum

LOOMIS
Cloudant

BRUNO
StackIQ

HANNON
SoftLayer

JACKSON
SoftLayer

HOCH
Virtustream

KAPADIA
Seagate

PAQUIN
OnLive

TSAI
Innodisk

BARRALL
Connected Data

SHIAH
AgilePoint

SEGIL
Verizon

PODURI
Citrix

COWIE
Dyn

RITTEN-
HOUSE

Cisco

FALLOWS
Kaazing

THYKATTIL
TimeWarner

LEIDUCK
SAP

LYNN
HP

WAGSTAFF
BSQUARE

POLLACK
AOL

KAMARAJU
Vormetric

BARRY
Catbird

MENDEN-
HALL

SUPERNAP

SHAN
KEANE

PLESE
Verizon

BARNUM
Voxox

TURNER
Cloudian

CALDERON
Advanced Systems

AGARWAL
SOA Software

LEE
Quantum

OBEROI
Concurrent, Inc.

HATEM
Verizon

GALEY
Autodesk

CAUTHRON
NIMBOXX

BARSOUM
IBM

GORDON
1Plug

LEWIS
Verizon

YEO
OrionVM

NAKAGAWA
Transparent Cloud Computing

SHIBATA
Transparent Cloud Computing

NATH
GE

GOKCEN
GE

STOICA
Databricks

TANKEL
Pivotal Software


Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
General Manager of Window Azure
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
Yasser Khan
CEO of @Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Peak_Ten


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

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Join Us as a Media Partner - Together We Can Rock the IT World!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email Patricia Henderson at patricia@sys-con.com.

Digital Transformation Blogs
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the horizon, that we already run the risk as enablers and supporters of not being able to effectively und...
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading these essential tips, please take a moment and watch this brief video from Sandy Carter.