Home
Schedule
Conference Info
Sponsorship Information
IBM Watson AI Day
Registration
Press Registration
Speakers
Sessions
Sponsors
Exhibitors
JETRO × Six Prefectures of Japan Pavilion Exhibitors
Media Sponsors
  Topics
  Call For Papers
  Hotel Info
  Past Events
Untitled Document
2017 West
Premium Sponsors
Diamond



Platinum
@DevOpsSummit

Bronze










Untitled Document
2017 West
Keynote Sponsor


Untitled Document
2017 West Exhibitors
























@ThingsExpo











Untitled Document
2017 West JETRO ×
Six Prefectures
of Japan
Pavilion Exhibitors



















Untitled Document
2017 West Media Sponsors














Untitled Document
2017 East
Premium Sponsors
Diamond



Platinum
@DevOpsSummit

@DevOpsSummit

Silver
@DevOpsSummit


Bronze










Untitled Document
2017 East Exhibitors
@DevOpsSummit




































Untitled Document
2017 East Media Sponsors
















Untitled Document
2016 West
Premium Sponsors
Platinum Plus



Silver
@ThingsExpo

Bronze







Untitled Document
2016 Welcome Reception Sponsor

Untitled Document
2016 West Exhibitors










@DevOps Summit






@DevOps Summit

@WebRTC Summit












@WebRTC Summit









@DevOps Summit

Untitled Document
2016 West Media Sponsors











Untitled Document
2016 East Gold Sponsors

@ThingsExpo

Untitled Document
2016 East Silver Sponsors


@DevOps Summit

Untitled Document
2016 East Bronze Sponsors

Cloud Expo







Cloud Expo

Untitled Document
2016 East Vendor Presentation Sponsors

@DevOps Summit

Untitled Document
2016 East Exhibitors

@DevOps Summit





@ThingsExpo



@DevOps Summit

@ThingsExpo


@DevOps Summit









@DevOps Summit







@DevOps Summit










Untitled Document
2016 East Media Sponsors










Untitled Document
2015 West Gold Sponsor

Untitled Document
2015 West Silver Sponsor


Untitled Document
2015 West Bronze Sponsors

Cloud Expo |@ThingsExpo

Cloud Expo | DevOps Summit


@ThingsExpo





@DevOps Summit

@ThingsExpo


@ThingsExpo

Untitled Document
2015 West Exhibitors












@DevOps Summit





@DevOps Summit












@DevOps Summit

@DevOps Summit




@ThingsExpo


@DevOps Summit


Untitled Document
2015 West Session Sponsor

Untitled Document
2015 West E-Bulletin Sponsor

DevOps Summit

Untitled Document
2015 West
Association Sponsors

Untitled Document
2015 West
Media Sponsor

Untitled Document
2015 East Gold Sponsor


WebRTC Summit

DevOps Summit

Untitled Document
2015 East Silver Sponsor

DevOps Summit

WebRTC Summit


Untitled Document
2015 East Bronze Sponsor

DevOps Summit

Cloud Expo | DevOps Summit
@ThingsExpo

DevOps Summit

DevOps Summit

Untitled Document
2015 East Delegate Bag Sponsor


Untitled Document
2015 East Exhibitors


DevOps Summit


@ThingsExpo



DevOps Summit







Cloud Expo | @ThingsExpo

@ThingsExpo
@ThingsExpo
DevOps Summit

DevOps Summit
@ThingsExpo
DevOps Summit
DevOps Summit
DevOps Summit
DevOps Summit
DevOps Summit



@ThingsExpo

Untitled Document
2015 East
Media Sponsor

Getting 'in the Money' with Flash
Getting 'in the Money' with Flash

We're in the money, we're in the money; We've got a lot of what it takes to get along!... Old Man Depression, you are through, you done us wrong!
- from "We're in the Money,"
(RIGHTS, REMICK MUSIC CORP.)

Granted, times have changed drastically since Fred Astaire first popularized these lyrics, making them the theme song for newfound wealth. But the challenge facing carriers in the wireless handset industry remains basically the same: How do you turn around a depressed economy and put yourself on the path to newfound wealth drawn from newfound handset functionality and capabilities?

The dry equation is simple. The more applications there are and the more widely they're used, the more profit carriers stand to make. The trick, then, is to find the killer application/s that will bring in the money. Or is it?

The operative equation is more complicated. If applications do not have the hardware and firmware support they need to run smoothly, they cease to have any appeal from the users' standpoint, no matter how spectacular they appear in the glossy literature. The rest of this equation is obvious: an application that is not used is as good as nonexistent as far as carriers are concerned.

How, then, do you deliver handset users an application experience that will achieve the ultimate goal - addict them to using it? How do you bring users a graphical user interface (GUI) that's just as easy-to-use as a PC interface, helping to lure them deeper into the applications' pit?

The Role of NAND Flash in the Smart Phone
It's obvious to manufacturers and to many users that a powerful CPU running at 200-400MHz, such as Intel's XScale or TI's OMAP, is indispensable to smooth handset operation. More often than not, however, the role of memory has been overlooked, even though it is the third most expensive component (after the CPU and the color display) inside handsets. Until recently, memory has gotten much less press than it deserves, and has rarely been included in the feature list that handset manufacturers roll out to dazzle potential customers. But times are, indeed, achanging.

Making Applications Run Smoothly
Four out of five tier-one handsets have switched from NOR flash memory to highcapacity, high-density (to be read as "lower cost" since the higher the density, the smaller the silicon die size) NAND flash memory to enable the smooth operation of applications such as MMS, digital photography, and video-on-demand. Three out of four tier-one PDAs also incorporate NAND flash memory to support the newest applications; word processing - like functionality such as a predictive dictionary that enables word completion; modern GUIs with drop-down menus; and easy setup.

Of course there are other alternatives such as implementing removable memory for handsets. But benchmark results show that removable memory, due to slower bus speeds and a larger system overhead, achieves only half the speed, at best, of embedded memory.

The internal media has a big advantage over removable memory cards - it's much faster. Benchmarking tests show that the UX series can access data stored in internal media more than twice as fast as on a Memory Stick.

Replicating the Successful PC Experience
Because users are most comfortable with their PCs, the PC experience has become a yardstick against which mobile experiences are measured. Measuring up successfully requires high-capacity memory. Take, for instance, a single, real-life example of a commonly used mobile application, Instant Messaging (IM). The memory resources necessary to achieve a successful user experience are undoubtedly more than the typical user realizes:
1.  Memory to run the application: With 50KB application memory, users can basically log in, send a message, and see their buddy lists on their handsets - that's it. With 200KB, they can open chat rooms, manage their profile, combine value-added services such as initiation of voice conferences, and extend the functionality sevenfold: from 3-4 basic functions to 20-30. With IM and more, the functionality becomes PDA-like (closely resembling a PC experience), with multiple menus and sub-menus of actions.
2.  Memory to cache application data (RAM): One of the biggest problems with mobile IM clients is their inability to store lengthy contact lists. Most current IM clients (even those of 200KB) limit the number of contacts on the device, instead frequently fetching the necessary information from the server. This downgrades both performance and the user experience. Keeping contacts' pictures, for example, a very useful capability when lists are long, is impossible, since each picture is a few tens of KBs, so an average- sized 50KB photo multiplied by 50 buddies already exceeds the 200KB allotment.
3.  Memory to save data (ROM/flash): Saving data such as conversation history and received files are basic operations on a PC that the mobile device cannot provide without high-capacity memory.
4.  Memory to save multimedia (flash): Processing, caching, and saving multimedia applications - such as contact lists with photos, video conversations, voice over IP (VOIP), push-to-talk conversations of good quality, and using a camera phone with a large photo album - requires a quantum leap in memory, from 16MB to 64MB!

Keeping Costs and Power Consumption Low
It's becoming increasingly clear to a growing pool of handset manufacturers that lowering the bill of materials (BOM) by scrimping on local NAND flash memory is not the best way to reduce the overall handset cost. A boomerang effect - great applications are available, but users do not like how they perform and therefore do not use them - can cancel out any shortterm savings.

Research in Japan, one of the largest and most advanced markets for smart phones, confirms this trend. When users are given the option of upgrading poor resolution photos to twice the resolution, studies show that they are twice as likely to use digital photography. Users take an average of 4.7 pictures per week using a built-in camera mobile phone. The higher the resolution of the camera phones they have, the more pictures they take, the survey said. Users of camera mobile phones with 300,000 pixels take twice as many pictures as users of phones with less than 100,000 pixels. In addition to higher-resolution photos, users today can choose from among a range of features to add to their camera phones, as shown in Figure 1. Each of these features requires more memory.

Upgrading the handset-memory architecture with NAND flash memory to replace standard NOR flash memory and support new and better applications can bring manufacturers multiple benefits:
1.  40% lower cost per megabit in higher capacities.  2.  The possibility of replacing a separate, on-board boot device if a NAND-based flash device with boot capabilities is chosen.
3.  Higher performance than NOR. This results in lower power-consumption levels. Assume, for instance, that you need to write 2KByte of data to flash. Using an advanced, NAND-based product, it takes 1200uS. This compares with 10,240uS using a new, low-power NORbased flash product. The NAND-based flash consumes 10mA in active mode, and 10uA in deep-power down mode. The NOR-based flash consumes 17mA for read operations, 35mA for write, and 25mA for erase. Its power-down mode is speced at 100uA.

Now let's translate these numbers into relative power consumption levels as shown in Table 1.

Bringing in the Money
NAND-based flash memory is being chosen more and more as the default memory to deliver better experiences to users on their handsets and, as a result, to get carriers' digital cash registers ringing again.

About Zack Weisfeld
Zack Weisfeld is associate VP of marketing for the Mobile DiskOnChip
product line at M-Systems. He earned a BA in economics and an MBA
from Kellogg business school, Northwestern University.

In order to post a comment you need to be registered and logged in.

Register | Sign-in

Reader Feedback: Page 1 of 1

Presentation Slides
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build thei...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously...
CloudEXPO Stories
Only Adobe gives everyone - from emerging artists to global brands - everything they need to design and deliver exceptional digital experiences. Adobe Systems Incorporated develops, markets, and supports computer software products and technologies. The Company's products allow users to express and use information across all print and electronic media. The Company's Digital Media segment provides tools and solutions that enable individuals, small and medium businesses and enterprises to create, publish, promote and monetize their digital content.
Despite being the market leader, we recognized the need to transform and reinvent our business at Dynatrace, before someone else disrupted the market. Over the course of three years, we changed everything - our technology, our culture and our brand image. In this session we'll discuss how we navigated through our own innovator's dilemma, and share takeaways from our experience that you can apply to your own organization.
Blockchain has numerous revolutionary ambitions, but technology hasn’t evolved enough to make them practical. What is the best use of blockchain technology today? How are asset owners and managers looking at blockchain to transform ownership structures? How will blockchain technology allow global investors to access new markets? What kinds of companies will take advantage of blockchain technology as a more efficient way to raise capital?
This session describes how Professional Services organisations can deliver within Technology-as-a-Service (IaaS) constructs, in private and public enterprise cloud scenarios. See how professional services can be packaged and funded by IaaS cash flows, based upon consumption of technology services. Learn how significant, IT infrastructure transformations can be funded through OPEX spending models with multi-year As-a-Services based contracts. Understand how the automation of repeatable services can positively impact the commercial viability of Professional Services within As-a-Service constructs. Hear how innovative IT infrastructure service offerings can elevate the impact of professional services engagements, and accelerate positive business outcomes.
Since their inception, Total Uptime has been delivering on their promise of unprecedented uptime to major brands as well as Fortune 500 corporations in the United States and around the world. Their Cloud network spans 17 countries and delivers the unique ability to seamlessly route Internet traffic from one site to the next when our customers need us to. It is built on the best SSAE 16 SOC 2 Type 2 and CSAE 3416 Datacenters and boasts an impressive line-up of Network and Transit Provider Redundancy. A back-end private network that spans the globe helps facilitate security and redundancy, key components for true Cloud architecture.

Register and Save!
Save $405
on your “Golden Pass”!
before October 30, 2017!
Call 201.802.3020


Santa Clara Call For Papers Open
Submit
submit your speaking proposal
for the upcoming Big Data at Cloud Expo in
Santa Clara!
[Oct 31 - Nov 2, 2017]


Big Data 2017 West
Sponsorship Opportunities
Please Call
201.802.3021
events (at) sys-con.com
Sponsorship opportunities are now open for Big Data at Cloud Expo 2017 Santa Clara, Oct 31-Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, and Big Data at Cloud Expo 2018 New York, June 5-7, 2018, at the Javits Center in New York, NY. For sponsorship, exhibit opportunities and show prospectus, please contact Carmen Gonzalez, carmen (at) sys-con.com.



Big Data Expo Silicon Valley All-Star Speakers Include

MATTHIEU
Octoblu

MAHADEV
Cisco

MCCARTHY
Bsquare

FELICIANO
AMDG

PAUL
VenueNext

SMITH
Eviot

BEAMER
goTraverse

GETTENS
goTraverse

CHAMBLISS
ReadyTalk

HERBERTS
Cityzen Data

REITBAUER
Dynatrace

WILLIAM-
SON

Cloud
Computing

SCHMARZO
EMC

WOOD
VeloCloud

WALLGREN
Electric Cloud

VARAN-
NATH

GE

SRIDHARA-
BALAN

Pulzze

METRIC
Linux

MONTES
Iced

ARIOLA
Parasoft

HOLT
Daitan

CUNNING-
HAM

ReadyTalk

BEDRO-
SIAN

Cypress

NAMIE
Cisco

NAKA-
GAWA

Transparent
Cloud

SHIBATA
Transparent
Cloud

BOYD
Neo4j

WARD
DWE

MILLER
Covisint

EVAVOLD
Covisint

MEINER
Oracle

MEEHAN
Esri

WITECK
Citrix

LIANG
Rancher Labs

BUTLER
Tego

ROWE
IBM Cloud

SKILLERN
Intel

SMITH
Numerex
Big Data Expo New York All-Star Speakers Include

CLELAND
HGST

VASILIOU
Catchpoint

WALLGREN
Electric Cloud

HINCH-
CLIFFE

7Summits

DE SOUZA
Cisco

RANDALL
Gartner

ARMSTRONG
AppNeta

SMALLTREE
Cazena

MCCARTHY
Bsquare

DELOACH
Infobright

QUINT
Ontegrity

MALAUCHLAN
Buddy Platform

PALIOTTA
Vector

MITRA
Cognizant

KOCHER
Grey Heron

PAPDO
POULOS

Cloud9

HARLAN
Two Bulls

GOLO
SHUBIN

Bit6

PROIETTI
Location
Smart

MARTIN
nfrastructure

MOULINE
Everbridge

MARSH
Blue Pillar

PARKS
SecureRF

PEROTTI
Plantronics

HOFFMAN
EastBanc

WATSON
Trendalyze

BENSONOFF
Unigma

SHAN
CTS

MATTELA
Redpine

GILLEN
Spark
Coginition

SOLT
Netvibes

BERNARDO
GE Digital

ROMANSKY
TrustPoint

BEAMER
GoTransverse

LESTER
LogMeIn

PONO
-MAREVA

Google

SINGH
Sencha

CALKINS
Amadeus

KLEIN
Rachio

HOASIN
Aeris

SARKARIA
PHEMI

SPROULE
Metavine

SNELL
Intel

LEVINE
CytexOne

ALLEN
Freewave

MCCALLUM
Falconstor

HYEDT
Seamless

Big Data Expo Silicon Valley All-Star Speakers Include

SCHULZ
Luxoft

TAMBURINI
Autodesk

MCCARTHY
Bsquare

THURAI
SaneIoT

TURNER
Cloudian

ENDO
Intrepid

NAKAGAWA
Transparent

SHIBATA
Transparent

LEVANT-LEVI
testRTC

VARAN NATH
GE

COOPER
M2Mi

SENAY
Teletax

SKEEN
Vitria

KOCHER
Grey Heron

GREENE
PubNub

MAGUIRE
HP

MATTHIEU
Octoblu

STEINER-JOVIC
AweSense

LYNN
AgilData

HEDGES
Cloudata

DUFOUR
Webroot

ROBERTS
Platform

JONES
Deep

PFEIFFER
NICTA

NIELSEN
Redis

PAOLALANTORIO
DataArchon

KAHN
Solgenia

LOPEZ
Kurento

KIM
MapR

BROMHEAD
Instaclustr

LEVINE
CytexOne

BONIFAZI
Solgenia

GORBACHEV
Intelligent
Systems

THYKATTIL
Navisite

TRELOAR
Bebaio

SIVARAMA-
KRISHNAN

Red Hat
Cloud Expo New York All-Star Speakers Included

DE SOUZA
Cisco

POTTER
SafeLogic

ROBINSON
CompTIA

WARUSA
-WITHANA

WSO2 Inc

MEINER
Oracle

CHOU
Microsoft

HARRISON
Tufin

BRUNOZZI
VMware

KIM
MapR

KANE
Dyn

SICULAR
Basho

TURNER
Cloudian

KUMAR
Liaison

ADAMIAK
Liaison

KHAN
Solgenia

BONIFAZI
Solgenia

SUSSMAN
Coalfire

ISAACSON
RMS

LYNN
CodeFutures

HEABERLIN
Windstream

RAMA
MURTHY

Virtusa

BOSTOCK
IndependenceIT

DE MENO
CommVault

GRILLI
Adobe

WILLIAMS
Rancher Labs

CRISWELL
Alert Logic

COTY
Alert Logic

JACOBS
SingleHop

MARAVEI
Cisco

JACKSON
Softlayer

SINGH
IBM

HAZARD
Softlayer

GALLO
Softlayer

TAMASKAR
GENBAND

SUBRA
-MANIAN

Emcien

LEVESQUE
Windstream

IVANOV
StorPool

BLOOMBERG
Intellyx

BUDHANI
Soha

HATHAWAY
IBM Watson

TOLL
ProfitBricks

LANDRY
Microsoft

BEARFIELD
Blue Box

HERITAGE
Akana

PILUSO
SIASMSP

HOLT
IBM Cloudant

SHAN
CTS

PICCININNI
EMC

BRON-
GERSMA

Modulus

PAIGE
CenturyLink

SABHIKHI
Cognitive Scale

MILLS
Green House Data

KATZEN
CenturyLink

SLOPER
CenturyLink

SRINIVAS
EMC

TALREJA
Cisco

GORBACHEV
Systems Services Inc.

COLLISON
Apcera

PRABHU
OpenCrowd

LYNN
CodeFutures

SWARTZ
Ericsson

MOSHENKO
CoreOS

BERMINGHAM
SIOS

WILLIS
Stateless Networks

MURPHY
Gridstore

KHABE
Vicom

NIKOLOV
GetClouder

DIETZE
Windstream

DALRYMPLE
EnterpriseDB

MAZZUCCO
TierPoint

RIVERA
WHOA.com

HERITAGE
Akana

SEYMOUR
6fusion

GIANNETTO
Author

CARTER
IBM

ROGERS
Virtustream
Cloud Expo Silicon Valley All-Star Speakers

TESAR
Microsoft

MICKOS
HP

BHARGAVA
Intel

RILEY
Riverbed

DEVINE
IBM

ISAACSON
CodeFutures

LYNN
HP

HINKLE
Citrix

KHAN
Solgenia

SINGH
Bigdata

BEACH
SendGrid

BOSTOCK
IndependenceIT

DE SOUZA
Cisco

PATTATHIL
Harbinger

O'BRIEN
Aria Systems

BONIFAZI
Solgenia

BIANCO
Solgenia

PROCTOR
NuoDB

DUGGAL
EnterpriseWeb

TEGETHOFF
Appcore

BRUNOZZI
VMware

HICKENS
Parasoft

KLEBANOV
Cisco

PETERS
Esri

GOLDBERG
Vormetric

CUMBER-
LAND

Dimension

ROSENDAHL
Quantum

LOOMIS
Cloudant

BRUNO
StackIQ

HANNON
SoftLayer

JACKSON
SoftLayer

HOCH
Virtustream

KAPADIA
Seagate

PAQUIN
OnLive

TSAI
Innodisk

BARRALL
Connected Data

SHIAH
AgilePoint

SEGIL
Verizon

PODURI
Citrix

COWIE
Dyn

RITTEN-
HOUSE

Cisco

FALLOWS
Kaazing

THYKATTIL
TimeWarner

LEIDUCK
SAP

LYNN
HP

WAGSTAFF
BSQUARE

POLLACK
AOL

KAMARAJU
Vormetric

BARRY
Catbird

MENDEN-
HALL

SUPERNAP

SHAN
KEANE

PLESE
Verizon

BARNUM
Voxox

TURNER
Cloudian

CALDERON
Advanced Systems

AGARWAL
SOA Software

LEE
Quantum

OBEROI
Concurrent, Inc.

HATEM
Verizon

GALEY
Autodesk

CAUTHRON
NIMBOXX

BARSOUM
IBM

GORDON
1Plug

LEWIS
Verizon

YEO
OrionVM

NAKAGAWA
Transparent Cloud Computing

SHIBATA
Transparent Cloud Computing

NATH
GE

GOKCEN
GE

STOICA
Databricks

TANKEL
Pivotal Software


Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
General Manager of Window Azure
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
Yasser Khan
CEO of @Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Peak_Ten


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

Download Cloud Expo Show Guide
Cloud Expo Show Guide
Download PDF

Join Us as a Media Partner - Together We Can Rock the IT World!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email Patricia Henderson at patricia@sys-con.com.

Digital Transformation Blogs
Only Adobe gives everyone - from emerging artists to global brands - everything they need to design and deliver exceptional digital experiences. Adobe Systems Incorporated develops, markets, and supports computer software products and technologies. The Company's products allow users to express and use information across all print and electronic media. The Company's Digital Media segment provides tools and solutions that enable individuals, small and medium businesses and enterprises to create, publish, promote and monetize their digital content.
Despite being the market leader, we recognized the need to transform and reinvent our business at Dynatrace, before someone else disrupted the market. Over the course of three years, we changed everything - our technology, our culture and our brand image. In this session we'll discuss how we navigated through our own innovator's dilemma, and share takeaways from our experience that you can apply to your own organization.
Blockchain has numerous revolutionary ambitions, but technology hasn’t evolved enough to make them practical. What is the best use of blockchain technology today? How are asset owners and managers looking at blockchain to transform ownership structures? How will blockchain technology allow global investors to access new markets? What kinds of companies will take advantage of blockchain technology as a more efficient way to raise capital?