Home
Schedule
Conference Info
Sponsorship Information
IBM Watson AI Day
Registration
Press Registration
Speakers
Sessions
Sponsors
Exhibitors
JETRO × Six Prefectures of Japan Pavilion Exhibitors
Media Sponsors
  Topics
  Call For Papers
  Hotel Info
  Past Events
Untitled Document
2017 West
Premium Sponsors
Diamond



Platinum
@DevOpsSummit

Bronze










Untitled Document
2017 West
Keynote Sponsor


Untitled Document
2017 West Exhibitors
























@ThingsExpo











Untitled Document
2017 West JETRO ×
Six Prefectures
of Japan
Pavilion Exhibitors



















Untitled Document
2017 West Media Sponsors














Untitled Document
2017 East
Premium Sponsors
Diamond



Platinum
@DevOpsSummit

@DevOpsSummit

Silver
@DevOpsSummit


Bronze










Untitled Document
2017 East Exhibitors
@DevOpsSummit




































Untitled Document
2017 East Media Sponsors
















Untitled Document
2016 West
Premium Sponsors
Platinum Plus



Silver
@ThingsExpo

Bronze







Untitled Document
2016 Welcome Reception Sponsor

Untitled Document
2016 West Exhibitors










@DevOps Summit






@DevOps Summit

@WebRTC Summit












@WebRTC Summit









@DevOps Summit

Untitled Document
2016 West Media Sponsors











Untitled Document
2016 East Gold Sponsors

@ThingsExpo

Untitled Document
2016 East Silver Sponsors


@DevOps Summit

Untitled Document
2016 East Bronze Sponsors

Cloud Expo







Cloud Expo

Untitled Document
2016 East Vendor Presentation Sponsors

@DevOps Summit

Untitled Document
2016 East Exhibitors

@DevOps Summit





@ThingsExpo



@DevOps Summit

@ThingsExpo


@DevOps Summit









@DevOps Summit







@DevOps Summit










Untitled Document
2016 East Media Sponsors










Untitled Document
2015 West Gold Sponsor

Untitled Document
2015 West Silver Sponsor


Untitled Document
2015 West Bronze Sponsors

Cloud Expo |@ThingsExpo

Cloud Expo | DevOps Summit


@ThingsExpo





@DevOps Summit

@ThingsExpo


@ThingsExpo

Untitled Document
2015 West Exhibitors












@DevOps Summit





@DevOps Summit












@DevOps Summit

@DevOps Summit




@ThingsExpo


@DevOps Summit


Untitled Document
2015 West Session Sponsor

Untitled Document
2015 West E-Bulletin Sponsor

DevOps Summit

Untitled Document
2015 West
Association Sponsors

Untitled Document
2015 West
Media Sponsor

Untitled Document
2015 East Gold Sponsor


WebRTC Summit

DevOps Summit

Untitled Document
2015 East Silver Sponsor

DevOps Summit

WebRTC Summit


Untitled Document
2015 East Bronze Sponsor

DevOps Summit

Cloud Expo | DevOps Summit
@ThingsExpo

DevOps Summit

DevOps Summit

Untitled Document
2015 East Delegate Bag Sponsor


Untitled Document
2015 East Exhibitors


DevOps Summit


@ThingsExpo



DevOps Summit







Cloud Expo | @ThingsExpo

@ThingsExpo
@ThingsExpo
DevOps Summit

DevOps Summit
@ThingsExpo
DevOps Summit
DevOps Summit
DevOps Summit
DevOps Summit
DevOps Summit



@ThingsExpo

Untitled Document
2015 East
Media Sponsor

What Is DNS? | @CloudExpo #Cloud #Security #APM #Monitoring
Imagine how difficult it would be to use the Internet if you had to remember dozens of number combinations to do anything

devcentral_basics_article_banner

What Is the Domain Name System (DNS)?
Imagine how difficult it would be to use the Internet if you had to remember dozens of number combinations to do anything. The Domain Name System (DNS) was created in 1983 to enable humans to easily identify all the computers, services, and resources connected to the Internet by name—instead of by Internet Protocol (IP) address, an increasingly difficult-to-memorize string of information. Think of all the website domain names you know off the top of your head and how hard it would be to memorize specific IP addresses for all those domain names. Think of DNS as the Internet’s phone book. A DNS server translates the domain names you type into a browser, like www.f5.com, into an IP address (104.219.105.148), which allows your device to find the resource you’re looking for on the Internet.

DNS is a hierarchical distributed naming system for computers, services, or other resources connected to the Internet. It associates various information with domain names that are assigned to each of the participating DNS entries.

How DNS Works
The user types the address of the site (www.f5.com as an example) into the web browser. The browser has no clue where www.f5.com is, so it sends a request to the Local DNS Server (LDNS) to ask if it has a record for www.f5.com. If the LDNS does not have a record for that particular site, it begins a recursive search of the Internet domains to find out who owns www.f5.com.

First, the LDNS contacts one of the Root DNS Servers, and the Root Server responds by telling the LDNS to contact the .com DNS Server. The LDNS then asks the .com DNS Server if it has a record for www.f5.com, and the .com DNS Server determines the owner of www.f5.com and returns a Name Server (NS) record for f5.com. Check out the diagram below:

dns1

Next, the LDNS queries the f5.com DNS Server NS record. The f5.com DNS Server looks up the name: www.f5.com. If it finds the name, it returns an Address (A) record to the LDNS. The A record contains the name, IP address, and Time to Live (TTL). The TTL (measured in seconds) tells the LDNS how long to maintain the A record before it asks the f5.com DNS Server again.

When the LDNS receives the A record, it caches the IP address for the time specified in the TTL. Now that the LDNS had the A record for www.f5.com, it can answer future requests from its own cache rather than completing the entire recursive search again. LDNS returns the IP address of www.f5.com to the host computer, and the local browser caches the IP address on the computer for the time specified in the TTL. After all, if it can hold on to the info locally, it won’t need to keep asking the LDNS.

dns2

The browser then uses the IP address to open a connection to www.f5.com:80 and sends a GET /… and the web server returns the web page response.

dns3

DNS can get a lot more complicated than what this simple example shows, but this gives you an idea of how it works.

DNS Importance
As arguably the primary technology enabling the Internet, DNS is also one of the most important components in networking infrastructure. In addition to delivering content and applications, DNS also manages a distributed and redundant architecture to ensure high availability and quality user response time—so it is critical to have an available, intelligent, secure, and scalable DNS infrastructure. If DNS fails, most web applications will fail to function properly. And DNS is a prime target for attack.

The importance of a strong DNS foundation cannot be overstated. Without one, your customers may not be able to access your content and applications when they want to—and if they can’t get what they want from you, they’ll likely turn elsewhere.

Growing Pains
DNS is growing especially with mobile apps and IoT devices requiring name resolution.  Add to that, organizations are experiencing rapid growth in terms of applications as well as the volume of traffic accessing those applications.

In the last five years, the volume of DNS queries on for .com and .net addresses has more than doubled. More than 10 million domain names were added to the Internet in 2016 and future growth is expected to occur at an even faster pace as more cloud, mobile and IoT implementations are deployed.

Security Issues
If DNS is the backbone of the Internet—answering all the queries and resolving all the numbers so you can find your favorite sites—it is also one of the most vulnerable points in your network. Due to the crucial role it plays, DNS is a high-value security target. DNS DDoS attacks can flood your DNS servers to the point of failure or hijack the request and redirect requests to a malicious server. To prevent this, a distributed high-performing, secure DNS architecture and DNS offload capabilities must be integrated into the network.

Generally, DNS servers and DNS cloud services can handle varying amounts of requests per second with the costs increasing as the queries-per-second increase.

To address DNS surges and DNS DDoS attacks, companies add more DNS servers, which are not really needed during normal business operations. This costly solution also often requires manual intervention for changes. In addition, traditional DNS servers require frequent maintenance and patching, primarily for new vulnerabilities.

The Traditional Solution
When looking for DNS solutions, many organizations select BIND (Berkeley Internet Naming Daemon), the Internet’s original DNS resolver. Installed on approximately 80 percent of the world’s DNS servers, BIND is an open-source project maintained by Internet Systems Consortium (ISC).

Despite its popularity, BIND requires significant maintenance multiple times a year primarily due to vulnerabilities, patches, and upgrades. It can be downloaded freely, but needs servers (an additional cost, including support contracts) and an operating system. In addition, BIND typically scales to only 50,000 responses per second (RPS), making it vulnerable to both legitimate and malicious DNS surges.

Next Step
If you’re ready to learn more or dig deeper into DNS, check out these more advanced articles

Read the original blog entry...

About Peter Silva
Peter is an F5 evangelist for security, IoT, mobile and core. His background in theatre brings the slightly theatrical and fairly technical together to cover training, writing, speaking, along with overall product evangelism for F5. He's also produced over 350 videos and recorded over 50 audio whitepapers. After working in Professional Theatre for 10 years, Peter decided to change careers. Starting out with a small VAR selling Netopia routers and the Instant Internet box, he soon became one of the first six Internet Specialists for AT&T managing customers on the original ATT WorldNet network.

Now having his Telco background he moved to Verio to focus on access, IP security along with web hosting. After losing a deal to Exodus Communications (now Savvis) for technical reasons, the customer still wanted Peter as their local SE contact so Exodus made him an offer he couldn’t refuse. As only the third person hired in the Midwest, he helped Exodus grow from an executive suite to two enormous datacenters in the Chicago land area working with such customers as Ticketmaster, Rolling Stone, uBid, Orbitz, Best Buy and others.

Writer, speaker and Video Host, he's also been in such plays as The Glass Menagerie, All’s Well That Ends Well, Cinderella and others.

Presentation Slides
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of...
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will...
CloudEXPO Stories
Everyone wants the rainbow - reduced IT costs, scalability, continuity, flexibility, manageability, and innovation. But in order to get to that collaboration rainbow, you need the cloud! In this presentation, we'll cover three areas: First - the rainbow of benefits from cloud collaboration. There are many different reasons why more and more companies and institutions are moving to the cloud. Benefits include: cost savings (reducing on-prem infrastructure, reducing data center foot print, reducing IT support costs), enabling growth (ensuring a highly available, highly scalable infrastructure), increasing employee access & engagement (by having collaboration tools that are usable and available globally regardless of location there will be an increased connectedness amongst teams and individuals that will help increase both efficiency and productivity.)
They say multi-cloud is coming, but organizations are leveraging multiple clouds already. According to a study by 451 Research, only 21% of organizations were using a single cloud. If you've found yourself unprepared for the barrage of cloud services introduced in your organization, you will need to change your approach to engaging with the business and engaging with vendors. Look at technologies that are on the way and work with the internal players involved to have a plan in place when the inevitable happens and the business begins to look at how these things can help affect your bottom line.
Excitement and interest in APIs has skyrocketed in recent years. However, if you ask a room full of IT professionals "What is an API", you will get a wide array of answers. There exists a wide knowledge gap between API experts and those that have a general idea of what they are, but are unsure of what they have been for in the past, what they look like now, and how they can be used to expand your business in the future. In this session John will cover what the history of APIs, what an API looks like now, how APIs are used today, and why they are important to your entire organization and digital transformation. John will also cover how you can use APIs to lead your digital transformation and uncover new business opportunities within your organization.
The now mainstream platform changes stemming from the first Internet boom brought many changes but didn’t really change the basic relationship between servers and the applications running on them. In fact, that was sort of the point. In his session at 18th Cloud Expo, Gordon Haff, senior cloud strategy marketing and evangelism manager at Red Hat, will discuss how today’s workloads require a new model and a new platform for development and execution. The platform must handle a wide range of recent developments, including containers and Docker, distributed resource management, and DevOps tool chains and processes. The resulting infrastructure and management framework must be optimized for distributed and scalable applications, take advantage of innovation stemming from a wide variety of open source projects, span hybrid environments, and be adaptable to equally fundamental changes happen...
Bill Schmarzo, Tech Chair of "Big Data | Analytics" of upcoming CloudEXPO | DXWorldEXPO New York (November 12-13, 2018, New York City) today announced the outline and schedule of the track. "The track has been designed in experience/degree order," said Schmarzo. "So, that folks who attend the entire track can leave the conference with some of the skills necessary to get their work done when they get back to their offices. It actually ties back to some work that I'm doing at the University of San Francisco which creates an "Outcomes-Centric Business Analytics" degree." Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science" is responsible for guiding the technology strategy within Hitachi Vantara for IoT and Analytics. Bill brings a balanced business-technology approach that focuses on business...

Register and Save!
Save $405
on your “Golden Pass”!
before October 30, 2017!
Call 201.802.3020


Santa Clara Call For Papers Open
Submit
submit your speaking proposal
for the upcoming Big Data at Cloud Expo in
Santa Clara!
[Oct 31 - Nov 2, 2017]


Big Data 2017 West
Sponsorship Opportunities
Please Call
201.802.3021
events (at) sys-con.com
Sponsorship opportunities are now open for Big Data at Cloud Expo 2017 Santa Clara, Oct 31-Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, and Big Data at Cloud Expo 2018 New York, June 5-7, 2018, at the Javits Center in New York, NY. For sponsorship, exhibit opportunities and show prospectus, please contact Carmen Gonzalez, carmen (at) sys-con.com.



Big Data Expo Silicon Valley All-Star Speakers Include

MATTHIEU
Octoblu

MAHADEV
Cisco

MCCARTHY
Bsquare

FELICIANO
AMDG

PAUL
VenueNext

SMITH
Eviot

BEAMER
goTraverse

GETTENS
goTraverse

CHAMBLISS
ReadyTalk

HERBERTS
Cityzen Data

REITBAUER
Dynatrace

WILLIAM-
SON

Cloud
Computing

SCHMARZO
EMC

WOOD
VeloCloud

WALLGREN
Electric Cloud

VARAN-
NATH

GE

SRIDHARA-
BALAN

Pulzze

METRIC
Linux

MONTES
Iced

ARIOLA
Parasoft

HOLT
Daitan

CUNNING-
HAM

ReadyTalk

BEDRO-
SIAN

Cypress

NAMIE
Cisco

NAKA-
GAWA

Transparent
Cloud

SHIBATA
Transparent
Cloud

BOYD
Neo4j

WARD
DWE

MILLER
Covisint

EVAVOLD
Covisint

MEINER
Oracle

MEEHAN
Esri

WITECK
Citrix

LIANG
Rancher Labs

BUTLER
Tego

ROWE
IBM Cloud

SKILLERN
Intel

SMITH
Numerex
Big Data Expo New York All-Star Speakers Include

CLELAND
HGST

VASILIOU
Catchpoint

WALLGREN
Electric Cloud

HINCH-
CLIFFE

7Summits

DE SOUZA
Cisco

RANDALL
Gartner

ARMSTRONG
AppNeta

SMALLTREE
Cazena

MCCARTHY
Bsquare

DELOACH
Infobright

QUINT
Ontegrity

MALAUCHLAN
Buddy Platform

PALIOTTA
Vector

MITRA
Cognizant

KOCHER
Grey Heron

PAPDO
POULOS

Cloud9

HARLAN
Two Bulls

GOLO
SHUBIN

Bit6

PROIETTI
Location
Smart

MARTIN
nfrastructure

MOULINE
Everbridge

MARSH
Blue Pillar

PARKS
SecureRF

PEROTTI
Plantronics

HOFFMAN
EastBanc

WATSON
Trendalyze

BENSONOFF
Unigma

SHAN
CTS

MATTELA
Redpine

GILLEN
Spark
Coginition

SOLT
Netvibes

BERNARDO
GE Digital

ROMANSKY
TrustPoint

BEAMER
GoTransverse

LESTER
LogMeIn

PONO
-MAREVA

Google

SINGH
Sencha

CALKINS
Amadeus

KLEIN
Rachio

HOASIN
Aeris

SARKARIA
PHEMI

SPROULE
Metavine

SNELL
Intel

LEVINE
CytexOne

ALLEN
Freewave

MCCALLUM
Falconstor

HYEDT
Seamless

Big Data Expo Silicon Valley All-Star Speakers Include

SCHULZ
Luxoft

TAMBURINI
Autodesk

MCCARTHY
Bsquare

THURAI
SaneIoT

TURNER
Cloudian

ENDO
Intrepid

NAKAGAWA
Transparent

SHIBATA
Transparent

LEVANT-LEVI
testRTC

VARAN NATH
GE

COOPER
M2Mi

SENAY
Teletax

SKEEN
Vitria

KOCHER
Grey Heron

GREENE
PubNub

MAGUIRE
HP

MATTHIEU
Octoblu

STEINER-JOVIC
AweSense

LYNN
AgilData

HEDGES
Cloudata

DUFOUR
Webroot

ROBERTS
Platform

JONES
Deep

PFEIFFER
NICTA

NIELSEN
Redis

PAOLALANTORIO
DataArchon

KAHN
Solgenia

LOPEZ
Kurento

KIM
MapR

BROMHEAD
Instaclustr

LEVINE
CytexOne

BONIFAZI
Solgenia

GORBACHEV
Intelligent
Systems

THYKATTIL
Navisite

TRELOAR
Bebaio

SIVARAMA-
KRISHNAN

Red Hat
Cloud Expo New York All-Star Speakers Included

DE SOUZA
Cisco

POTTER
SafeLogic

ROBINSON
CompTIA

WARUSA
-WITHANA

WSO2 Inc

MEINER
Oracle

CHOU
Microsoft

HARRISON
Tufin

BRUNOZZI
VMware

KIM
MapR

KANE
Dyn

SICULAR
Basho

TURNER
Cloudian

KUMAR
Liaison

ADAMIAK
Liaison

KHAN
Solgenia

BONIFAZI
Solgenia

SUSSMAN
Coalfire

ISAACSON
RMS

LYNN
CodeFutures

HEABERLIN
Windstream

RAMA
MURTHY

Virtusa

BOSTOCK
IndependenceIT

DE MENO
CommVault

GRILLI
Adobe

WILLIAMS
Rancher Labs

CRISWELL
Alert Logic

COTY
Alert Logic

JACOBS
SingleHop

MARAVEI
Cisco

JACKSON
Softlayer

SINGH
IBM

HAZARD
Softlayer

GALLO
Softlayer

TAMASKAR
GENBAND

SUBRA
-MANIAN

Emcien

LEVESQUE
Windstream

IVANOV
StorPool

BLOOMBERG
Intellyx

BUDHANI
Soha

HATHAWAY
IBM Watson

TOLL
ProfitBricks

LANDRY
Microsoft

BEARFIELD
Blue Box

HERITAGE
Akana

PILUSO
SIASMSP

HOLT
IBM Cloudant

SHAN
CTS

PICCININNI
EMC

BRON-
GERSMA

Modulus

PAIGE
CenturyLink

SABHIKHI
Cognitive Scale

MILLS
Green House Data

KATZEN
CenturyLink

SLOPER
CenturyLink

SRINIVAS
EMC

TALREJA
Cisco

GORBACHEV
Systems Services Inc.

COLLISON
Apcera

PRABHU
OpenCrowd

LYNN
CodeFutures

SWARTZ
Ericsson

MOSHENKO
CoreOS

BERMINGHAM
SIOS

WILLIS
Stateless Networks

MURPHY
Gridstore

KHABE
Vicom

NIKOLOV
GetClouder

DIETZE
Windstream

DALRYMPLE
EnterpriseDB

MAZZUCCO
TierPoint

RIVERA
WHOA.com

HERITAGE
Akana

SEYMOUR
6fusion

GIANNETTO
Author

CARTER
IBM

ROGERS
Virtustream
Cloud Expo Silicon Valley All-Star Speakers

TESAR
Microsoft

MICKOS
HP

BHARGAVA
Intel

RILEY
Riverbed

DEVINE
IBM

ISAACSON
CodeFutures

LYNN
HP

HINKLE
Citrix

KHAN
Solgenia

SINGH
Bigdata

BEACH
SendGrid

BOSTOCK
IndependenceIT

DE SOUZA
Cisco

PATTATHIL
Harbinger

O'BRIEN
Aria Systems

BONIFAZI
Solgenia

BIANCO
Solgenia

PROCTOR
NuoDB

DUGGAL
EnterpriseWeb

TEGETHOFF
Appcore

BRUNOZZI
VMware

HICKENS
Parasoft

KLEBANOV
Cisco

PETERS
Esri

GOLDBERG
Vormetric

CUMBER-
LAND

Dimension

ROSENDAHL
Quantum

LOOMIS
Cloudant

BRUNO
StackIQ

HANNON
SoftLayer

JACKSON
SoftLayer

HOCH
Virtustream

KAPADIA
Seagate

PAQUIN
OnLive

TSAI
Innodisk

BARRALL
Connected Data

SHIAH
AgilePoint

SEGIL
Verizon

PODURI
Citrix

COWIE
Dyn

RITTEN-
HOUSE

Cisco

FALLOWS
Kaazing

THYKATTIL
TimeWarner

LEIDUCK
SAP

LYNN
HP

WAGSTAFF
BSQUARE

POLLACK
AOL

KAMARAJU
Vormetric

BARRY
Catbird

MENDEN-
HALL

SUPERNAP

SHAN
KEANE

PLESE
Verizon

BARNUM
Voxox

TURNER
Cloudian

CALDERON
Advanced Systems

AGARWAL
SOA Software

LEE
Quantum

OBEROI
Concurrent, Inc.

HATEM
Verizon

GALEY
Autodesk

CAUTHRON
NIMBOXX

BARSOUM
IBM

GORDON
1Plug

LEWIS
Verizon

YEO
OrionVM

NAKAGAWA
Transparent Cloud Computing

SHIBATA
Transparent Cloud Computing

NATH
GE

GOKCEN
GE

STOICA
Databricks

TANKEL
Pivotal Software


Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
General Manager of Window Azure
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
Yasser Khan
CEO of @Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Peak_Ten


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

Download Cloud Expo Show Guide
Cloud Expo Show Guide
Download PDF

Join Us as a Media Partner - Together We Can Rock the IT World!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email Patricia Henderson at patricia@sys-con.com.

Digital Transformation Blogs
Excitement and interest in APIs has skyrocketed in recent years. However, if you ask a room full of IT professionals "What is an API", you will get a wide array of answers. There exists a wide knowledge gap between API experts and those that have a general idea of what they are, but are unsure of what they have been for in the past, what they look like now, and how they can be used to expand your business in the future. In this session John will cover what the history of APIs, what an API looks like now, how APIs are used today, and why they are important to your entire organization and digita...
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)
Bill Schmarzo, Tech Chair of "Big Data | Analytics" of upcoming CloudEXPO | DXWorldEXPO New York (November 12-13, 2018, New York City) today announced the outline and schedule of the track. "The track has been designed in experience/degree order," said Schmarzo. "So, that folks who attend the entire track can leave the conference with some of the skills necessary to get their work done when they get back to their offices. It actually ties back to some work that I'm doing at the University of San Francisco which creates an "Outcomes-Centric Business Analytics" degree." Bill Schmarzo, auth...