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IoT and Location Beacons | @ThingsExpo #IoT #IIoT #M2M #InternetOfThings
How Spain’s Mobile Experience leverages HPE location services to enrich the museum experience

The next BriefingsDirect Voice of the Customer discussion hones in on an organization in Madrid, Spain called Mobile Experience. We're about to learn how they precisely track the location of individuals using mobile devices inside of large organizations, like a museum, and then apply that to an enriched mobile user experience.

To learn how precise positioning in a store or resort – anywhere with WiFi – leads to fascinating new mobile business apps development and interactive user experience benefits, we're joined by Alvaro Garcia-Hoz, Founder and General Manager of Mobile Experience in Madrid. The discussion is moderated by me, Dana Gardner, Principal Analyst at Interarbor Solutions.

Here are some excerpts:

Gardner: Tell us about Mobile Experience and how you have been able to work with a Wi-Fi provider like HPE Aruba to provide this really unique and interesting location experience within a large building or campus.

Garcia Hoz: We started working for museums and we saw that there were a lot of mobile applications for museums -- but none of them were really helping the visitors during their visits. So, we decided to make an application for museumgoers, so visitors would  have a much better experience.

Garcia-Hoz

We designed this application without thinking about all the technology available at the moment. When we made the design, we discovered that one feature that we needed was an indoor-location system. So, we did deep research to try and find a way to have this location capability work properly … and we found two suppliers.

The first one had a Wi-Fi location system, and two years ago, when we started working with them, we implemented their Wi-Fi indoor-location system in the museum and it was working, but it was not working the way we were expecting. The user experience was not good enough. But then, we found HPE Aruba Beacons. They sent us a packet of beacons, and we deployed them in the museum.

We quickly discovered that the system was working really, really well, with very good accuracy. We made the deployment in less than a couple of days across the whole museum -- that is about 150 beacons. It really works, and the user experience changed totally.

Then, we called HPE Aruba and we said, “Okay guys, come to the museum to see how this is working because you're going to really be amazed.” And when they came to the museum they said, “Wow.”

After the 18 months that we had been working together, we decided to make a presentation for the media and other partners. From that moment on, we began receiving requests for proposals for other industries like retail, hospitality, and healthcare. There are hundreds of applications.

Gardner: How were the museums able to enhance the experience of their visitors through the technology?

Three points

Garcia-Hoz: For me there are three very basic points. The first one is that they can prepare guided tours for those visitors, depending on their specific needs. Normally, when people visit a museum, after a couple of hours, they're done and they leave the museum without knowing if they've viewed all of the exhibits. They don’t know if they missed any pieces of art or pieces of information that are important and relevant to them.

What we give the museum is the ability to prepare those guided tours depending on the amount of time a visitor wants to spend at the museum. So if you go, for instance, to the British Museum, given that we are in London, and you decide to spend two hours, the application will show you the works that the museum thinks that you cannot miss if you want to be there for two hours.

The application will guide you through the museum like an indoor GPS, while you're walking within the museum, and they will guide you through the 20 works you have to see in that museum, and then give you all the information for those exhibits.

The second point is that it's different information for different types of visitors. For example, since we come from Madrid, when you are visiting the Real Madrid Museum, it’s different if you are 60 years old or if you are 20 years old, because the information you want to see is very different. With this application, we give the museum the opportunity to deliver highly personalized information.

With this application, we give the museum the opportunity to deliver highly personalized information.

Gardner: Personalization is so important now that everyone is carrying a smartphone. It really changes how you can have an experience within a shopping mall, for example. Or, if you want to start providing commerce based on demographic information, you could have something on sale for one person but maybe not for another, because it wouldn't be appropriate for them. In healthcare, if you're in a hospital, a large campus, it’s very easy to get lost. There are lots of different ways that this can be used.

What are the next steps? Where do you, Aruba, and HPE go in order to create a developer following for more applications and more ability to take advantage of this very precise location capability within almost any building?

Garcia-Hoz: Aruba and HPE are helping us a lot and they're spreading the word. This technology is so new, and we're visiting very important customers. But when we start talking to them, and we are talking about Aruba Beacons, and how they can get all this information from users, we're exploring what can be done and what can’t be done.

Gardner: Where can you go to get more information on this technology?

More information

Garcia-Hoz: You can go to my website, mobileXperience.es. There, we have a lot of information about different features that can be delivered for mobile users.

Gardner: And how about developers? Are they able to use the Aruba SDK or APIs? How would the developers start to take advantage of this as a service?

Garcia-Hoz: There are two different ways of doing this. They can go directly to the Aruba SDK to have that for them and build on that, and also they can come to us -- if you already have your venue up you can use your API so you can get all these features together.

You may also be interested in:

About Dana Gardner
At Interarbor Solutions, we create the analysis and in-depth podcasts on enterprise software and cloud trends that help fuel the social media revolution. As a veteran IT analyst, Dana Gardner moderates discussions and interviews get to the meat of the hottest technology topics. We define and forecast the business productivity effects of enterprise infrastructure, SOA and cloud advances. Our social media vehicles become conversational platforms, powerfully distributed via the BriefingsDirect Network of online media partners like ZDNet and IT-Director.com. As founder and principal analyst at Interarbor Solutions, Dana Gardner created BriefingsDirect to give online readers and listeners in-depth and direct access to the brightest thought leaders on IT. Our twice-monthly BriefingsDirect Analyst Insights Edition podcasts examine the latest IT news with a panel of analysts and guests. Our sponsored discussions provide a unique, deep-dive focus on specific industry problems and the latest solutions. This podcast equivalent of an analyst briefing session -- made available as a podcast/transcript/blog to any interested viewer and search engine seeker -- breaks the mold on closed knowledge. These informational podcasts jump-start conversational evangelism, drive traffic to lead generation campaigns, and produce strong SEO returns. Interarbor Solutions provides fresh and creative thinking on IT, SOA, cloud and social media strategies based on the power of thoughtful content, made freely and easily available to proactive seekers of insights and information. As a result, marketers and branding professionals can communicate inexpensively with self-qualifiying readers/listeners in discreet market segments. BriefingsDirect podcasts hosted by Dana Gardner: Full turnkey planning, moderatiing, producing, hosting, and distribution via blogs and IT media partners of essential IT knowledge and understanding.

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Whenever a new technology hits the high points of hype, everyone starts talking about it like it will solve all their business problems. Blockchain is one of those technologies. According to Gartner's latest report on the hype cycle of emerging technologies, blockchain has just passed the peak of their hype cycle curve. If you read the news articles about it, one would think it has taken over the technology world. No disruptive technology is without its challenges and potential impediments that frequently get lost in the hype. The panel will discuss their perspective on what they see as they key challenges and/or impediments to adoption, and how they see those issues could be resolved or mitigated.
Lori MacVittie is a subject matter expert on emerging technology responsible for outbound evangelism across F5's entire product suite. MacVittie has extensive development and technical architecture experience in both high-tech and enterprise organizations, in addition to network and systems administration expertise. Prior to joining F5, MacVittie was an award-winning technology editor at Network Computing Magazine where she evaluated and tested application-focused technologies including app security and encryption-related solutions. She holds a B.S. in Information and Computing Science from the University of Wisconsin at Green Bay, and an M.S. in Computer Science from Nova Southeastern University, and is an O'Reilly author.
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like "How is my application doing" but no idea how to get a proper answer.
Having been in the web hosting industry since 2002, dhosting has gained a great deal of experience while working on a wide range of projects. This experience has enabled the company to develop our amazing new product, which they are now excited to present! Among dHosting's greatest achievements, they can include the development of their own hosting panel, the building of their fully redundant server system, and the creation of dhHosting's unique product, Dynamic Edge.
Your job is mostly boring. Many of the IT operations tasks you perform on a day-to-day basis are repetitive and dull. Utilizing automation can improve your work life, automating away the drudgery and embracing the passion for technology that got you started in the first place. In this presentation, I'll talk about what automation is, and how to approach implementing it in the context of IT Operations. Ned will discuss keys to success in the long term and include practical real-world examples. Get started on automating your way to a brighter future!

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COLLISON
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Digital Transformation Blogs
Whenever a new technology hits the high points of hype, everyone starts talking about it like it will solve all their business problems. Blockchain is one of those technologies. According to Gartner's latest report on the hype cycle of emerging technologies, blockchain has just passed the peak of their hype cycle curve. If you read the news articles about it, one would think it has taken over the technology world. No disruptive technology is without its challenges and potential impediments that frequently get lost in the hype. The panel will discuss their perspective on what they see as th...
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