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Is TV’s Warm Glowing Warming Glow Fading?
Do you think mobile apps will overtake TV one day?

If Homer only knew back in 1994 that smartphone mobile apps would someday start to creep into precious TV viewing time, he probably would have written, ‘No Smartphone and No Specialty Beer Make Homer Go Crazy,’ in the Simpson’s classic Treehouse of Horror V.  It’s no surprise that time spent on mobile apps have overtaken time spent on desktop web usage.  Typical smartphone owners have an average of 41 apps per device, 9 more than they had last year according to the Nielsen report, State of the Appnation – A Year of Change and Growth in U.S. Smartphones.   Mobile app usage has jumped 35% from 94 minutes a day a year ago to almost 130 minutes a day today while desktop web usage dropped from 72 to 70 minutes a day, according to Flurry.  Almost twice as much time mobile app’ing than web browsing.  Many of us probably spend more than two hours a day fiddling with mobile apps.  And the time spent doing that is now challenging our beloved TV viewing time.  Typical smartphone owners have an average of 41 apps per device, 9 more than they had last year according to the recent Nielsen report, State of the Appnation – A Year of Change and Growth in U.S. Smartphones.

mobile-app-tv-consumption Based on United States Bureau of Labor Statistics for 2010 and 2011, Flurry estimates that Americans watch about 168 minutes of television a day.  They expect that tablet and smartphone apps will compete with TV as the primary method for media consumption.  Personally, I think that might occur in many households, but with internet capable TVs and our love of the big screen, I don’t think it’ll go away.  In fact, I think the TV will become more of a communications hub.  Simply a big monitor on the wall that handles video calls, closed circuit cameras, streaming media, broadcast media, web surfing and any other IP related task.  Moving around and mobile, cool…but sitting on my couch, I’d rather look at a larger screen than some 5 inch display.  Just me.  I’ve mentioned in the past that, I think that TVs, cars and any other connected device could be considered BYOD in the near future.  Why wouldn’t a mobile employee want secure VDI access from his car’s Ent/GPS display?  Why couldn’t someone check their corporate email from the TV during commercials?

The category of top apps is also shifting.  While gaming is still the top app at 43% (down from 50%), entertainment apps and utilities gained more of our attention at the expense of games and social networking (30% to now 26% of our time).  Clearly mobile apps are touching many aspects of our life and as more BYOD deployments occur in 2013, there will probably be more business specific apps on our devices and our daily ‘media’ consumption will rise.  Yet, I gotta believe that (at least in the U.S.), we love our televisions so much and I have a hard time thinking that we’re going to shove them aside for something we can carry in our pocket.  At least in the home.  And as more TVs get cameras, are internet ready, have our favorite streaming channels loaded, allow us to check email and can browse the web (all the things a smartphone can do with the processing power), I think we may gravitate back to a family on the living room couch.  Do you think mobile apps will overtake TV one day?

As an aside, I was having a little trouble coming up with a blog topic to start 2013 but anytime I can include a 1990′s reference, a Simpsons quote and BYOD in the same entry, that’s a pretty good start to the year.

ps

References:

 

 

Connect with Peter: Connect with F5:
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Read the original blog entry...

About Peter Silva
Peter is an F5 evangelist for security, IoT, mobile and core. His background in theatre brings the slightly theatrical and fairly technical together to cover training, writing, speaking, along with overall product evangelism for F5. He's also produced over 350 videos and recorded over 50 audio whitepapers. After working in Professional Theatre for 10 years, Peter decided to change careers. Starting out with a small VAR selling Netopia routers and the Instant Internet box, he soon became one of the first six Internet Specialists for AT&T managing customers on the original ATT WorldNet network.

Now having his Telco background he moved to Verio to focus on access, IP security along with web hosting. After losing a deal to Exodus Communications (now Savvis) for technical reasons, the customer still wanted Peter as their local SE contact so Exodus made him an offer he couldn’t refuse. As only the third person hired in the Midwest, he helped Exodus grow from an executive suite to two enormous datacenters in the Chicago land area working with such customers as Ticketmaster, Rolling Stone, uBid, Orbitz, Best Buy and others.

Writer, speaker and Video Host, he's also been in such plays as The Glass Menagerie, All’s Well That Ends Well, Cinderella and others.

Presentation Slides
Traditional IT, great for stable systems of record, is struggling to cope with newer, agile systems of engagement requirements coming straig...
An edge gateway is an essential piece of infrastructure for large scale cloud-based services. In his session at 17th Cloud Expo, Mikey Coh...
CloudEXPO Stories
As Cybric's Chief Technology Officer, Mike D. Kail is responsible for the strategic vision and technical direction of the platform. Prior to founding Cybric, Mike was Yahoo's CIO and SVP of Infrastructure, where he led the IT and Data Center functions for the company. He has more than 24 years of IT Operations experience with a focus on highly-scalable architectures.
Traditional IT, great for stable systems of record, is struggling to cope with newer, agile systems of engagement requirements coming straight from the business. In his session at 18th Cloud Expo, William Morrish, General Manager of Product Sales at Interoute, will outline ways of exploiting new architectures to enable both systems and building them to support your existing platforms, with an eye for the future. Technologies such as Docker and the hyper-convergence of computing, networking and storage creates a platform for consolidation, migration and enabling digital transformation.
The hierarchical architecture that distributes "compute" within the network specially at the edge can enable new services by harnessing emerging technologies. But Edge-Compute comes at increased cost that needs to be managed and potentially augmented by creative architecture solutions as there will always a catching-up with the capacity demands. Processing power in smartphones has enhanced YoY and there is increasingly spare compute capacity that can be potentially pooled. Uber has successfully been able to harness the excess capacity of privately owned vehicles and turned into a meaningful business. This concept can be step-functioned to harnessing the spare compute capacity of smartphones that can be orchestrated by MEC to provide cloud service at the edge.
An edge gateway is an essential piece of infrastructure for large scale cloud-based services. In his session at 17th Cloud Expo, Mikey Cohen, Manager, Edge Gateway at Netflix, detailed the purpose, benefits and use cases for an edge gateway to provide security, traffic management and cloud cross region resiliency. He discussed how a gateway can be used to enhance continuous deployment and help testing of new service versions and get service insights and more. Philosophical and architectural approaches to what belongs in a gateway vs what should be in services were also discussed. Real examples of how gateway services are used in front of nearly all of Netflix's consumer facing traffic showed how gateway infrastructure is used in real highly available, massive scale services.
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical to maintaining positive ROI. Raxak Protect is an automated security compliance SaaS platform and managed service, that enables cloud apps to be deployed securely, quickly, cost-effectively, and without human error.

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Modulus

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SEYMOUR
6fusion

GIANNETTO
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CARTER
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ROGERS
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KHAN
Solgenia

SINGH
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SendGrid

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Aria Systems

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PLESE
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GORDON
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LEWIS
Verizon

YEO
OrionVM

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Transparent Cloud Computing

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TANKEL
Pivotal Software


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This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
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One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Peak_Ten


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Digital Transformation Blogs
As Cybric's Chief Technology Officer, Mike D. Kail is responsible for the strategic vision and technical direction of the platform. Prior to founding Cybric, Mike was Yahoo's CIO and SVP of Infrastructure, where he led the IT and Data Center functions for the company. He has more than 24 years of IT Operations experience with a focus on highly-scalable architectures.
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical to maintaining positive ROI. Raxak Protect is an automated security compliance SaaS platform and ma...
Disruption, Innovation, Artificial Intelligence and Machine Learning, Leadership and Management hear these words all day every day... lofty goals but how do we make it real? Add to that, that simply put, people don't like change. But what if we could implement and utilize these enterprise tools in a fast and "Non-Disruptive" way, enabling us to glean insights about our business, identify and reduce exposure, risk and liability, and secure business continuity?