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Unified Communications: Changing the Way You Communicate
There is a wide disparity in perceptions as to what unified communications (UC) really is

Unified communications, UC, "bridging the gap," communications and collaboration, integrated communications ... it's being talked about everywhere - magazine articles, news snippets, tradeshows, software manufacturers and hardware manufacturers, among others. If you are in the phone, e-mail, chat, mobile or any other communications-related business, you're being barraged by the term "unified communications."

There is a wide disparity in perceptions in the marketplace as to what unified communications (UC) really is. The big picture is that UC is bringing in voice, video, workflow applications, social networking, etc. - all different forms of communications - to mediate one solution or interface. This is not an easy task, as it takes a lot of time, and companies need to chip away at each of these, working to get each one under their wings.

As the hosted IP communications market continues to grow, service providers are integrating more and more capabilities with traditional hosted telecom solutions. This includes UC integration with the full suite of Microsoft products allowing for a truly hosted UC environment where an IP phone system will fully integrate with your e-mail, voicemail and OCS - all in one model. UC takes your basic business-based technology like your voice communications and combines that with office communications (instant messenger, video conferencing, desktop sharing, telepresence, etc.). This will inevitably change the landscape of your business and it's important to try to really understand the benefits of what UC means to you.

As a consumer you should be wary of the term unified communications. If you are buying a solution and being told that you're being presented with a unified communications solution, make sure you know what it is and - more important - what it is not. At the very least you should expect some integration between your phone system and your messaging (e-mail) platform. Expect that your provider can offer the ability to provide voicemail, fax, e-mail, text messaging, voice communications and calendaring in one synchronized platform.

Companies that want this technology and try to do it themselves will see a significant cost capital expenditure to do it, as well as a tremendous investment of resources - mainly money to pay for a consultant's time and time to get the implementation completed. The bigger opportunity in the marketplace is with other hosted Microsoft Partners and hosted VoIP providers. These companies will already have a back end in place for someone else already providing some of these solutions. This makes it easy to get a robust system without having to invest in that technology.

True unified communications is an amazing concept. Imagine having only one device or software application to manage and integrate all of your voicemails, e-mails, Twitters, Facebook friends and updates, texts and any other inbound or outbound communication. Pretty powerful. The challenge here is that everyone is using the concept and more specifically the term unified communications or UC way too loosely. I have seen many companies advertising simple functions that lead us to believe that almost every phone system is a unified communications solution. For example, voicemail to e-mail. Just about every phone system implemented after 2005 can convert a voicemail to an audio file and send it to an e-mail address. Is this unified communications? I guess to a certain degree it is, but it is certainly not in the spirit of the innovative concept of the word. An e-mail in an inbox with an audio file attached is very basic. What makes the distinction here is that it is not truly integrated. For example, if you play this audio file on your PC, the voicemail on your PBX still shows as being new. This can create a confusing and un-integrated situation. Now when you go back through your voicemail on your phone, you have to listen to all of the voicemails that you already listened to on your PC. UC is supposed to create efficiency, not duplicate work.

Unified communications will change the way you communicate, making you and your employees more productive and efficient in your day-to-day business activities. Easily start a video conference call with a co-worker and have a question asked and answered in seconds rather than minutes by not having to walk over to their desk or another floor, exchange the usual hellos and short talk and then get to the task at hand. By using these robust communications all of that fluff is no longer needed and it creates more efficiency in how people work. Get it done quickly and see the savings in quality of communications - things that would've been more difficult to explain over the phone are much easier to share face-to-face with video conferencing, sharing boards, etc. UC offers efficient use of employee time and less distractions outside of the traditional business requirements. It's amazing how people don't realize how inefficient they can be when they are relying on just voice alone.

About William Bumbernick
William Bumbernick has more than 12 years of senior management and entrepreneurial experience in telecommunications, IT and managed services. Since 1994, he has been involved at executive levels of leadership and Boards of Directors within the technology and telecommunication sectors. Since 2003, Mr. Bumbernick has been focused on emerging VoIP technologies with the success and tremendous growth of Alteva. He has been recognized by Smart Business Magazine as an expert in the emerging technology of VoIP. William has been published in leading publications on converged voice services and is also a recognized presenter at leading trade shows and conferences.

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Presentation Slides
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CloudEXPO Stories
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous importance on software-based innovations. They require not only skilled occupations, such as data analysts and DevOps professionals, with more technical skills, but also middle-level employees with more software and computing acumen. Both large and small firms operate differently.
Whenever a new technology hits the high points of hype, everyone starts talking about it like it will solve all their business problems. Blockchain is one of those technologies. According to Gartner's latest report on the hype cycle of emerging technologies, blockchain has just passed the peak of their hype cycle curve. If you read the news articles about it, one would think it has taken over the technology world. No disruptive technology is without its challenges and potential impediments that frequently get lost in the hype. The panel will discuss their perspective on what they see as they key challenges and/or impediments to adoption, and how they see those issues could be resolved or mitigated.
Most modern computer languages embed a lot of metadata in their application. We show how this goldmine of data from a runtime environment like production or staging can be used to increase profits. Adi conceptualized the Crosscode platform after spending over 25 years working for large enterprise companies like HP, Cisco, IBM, UHG and personally experiencing the challenges that prevent companies from quickly making changes to their technology, due to the complexity of their enterprise. An accomplished expert in Enterprise Architecture, Adi has also served as CxO advisor to numerous Fortune executives.
Eric Taylor, a former hacker, reveals what he's learned about cybersecurity. Taylor's life as a hacker began when he was just 12 years old and playing video games at home. Russian hackers are notorious for their hacking skills, but one American says he hacked a Russian cyber gang at just 15 years old. The government eventually caught up with Taylor and he pleaded guilty to posting the personal information on the internet, among other charges. Eric Taylor, who went by the nickname Cosmo the God, also posted personal information of celebrities and government officials, including Michelle Obama, former CIA director John Brennan, Kim Kardashian and Tiger Woods. Taylor recently became an advisor to cybersecurity start-up Path which helps companies make sure their websites are properly loading around the globe.

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Big Data Expo Silicon Valley All-Star Speakers Include

MATTHIEU
Octoblu

MAHADEV
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Bsquare

FELICIANO
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PAUL
VenueNext

SMITH
Eviot

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goTraverse

GETTENS
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Cityzen Data

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VARAN-
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METRIC
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MONTES
Iced

ARIOLA
Parasoft

HOLT
Daitan

CUNNING-
HAM

ReadyTalk

BEDRO-
SIAN

Cypress

NAMIE
Cisco

NAKA-
GAWA

Transparent
Cloud

SHIBATA
Transparent
Cloud

BOYD
Neo4j

WARD
DWE

MILLER
Covisint

EVAVOLD
Covisint

MEINER
Oracle

MEEHAN
Esri

WITECK
Citrix

LIANG
Rancher Labs

BUTLER
Tego

ROWE
IBM Cloud

SKILLERN
Intel

SMITH
Numerex
Big Data Expo New York All-Star Speakers Include

CLELAND
HGST

VASILIOU
Catchpoint

WALLGREN
Electric Cloud

HINCH-
CLIFFE

7Summits

DE SOUZA
Cisco

RANDALL
Gartner

ARMSTRONG
AppNeta

SMALLTREE
Cazena

MCCARTHY
Bsquare

DELOACH
Infobright

QUINT
Ontegrity

MALAUCHLAN
Buddy Platform

PALIOTTA
Vector

MITRA
Cognizant

KOCHER
Grey Heron

PAPDO
POULOS

Cloud9

HARLAN
Two Bulls

GOLO
SHUBIN

Bit6

PROIETTI
Location
Smart

MARTIN
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MOULINE
Everbridge

MARSH
Blue Pillar

PARKS
SecureRF

PEROTTI
Plantronics

HOFFMAN
EastBanc

WATSON
Trendalyze

BENSONOFF
Unigma

SHAN
CTS

MATTELA
Redpine

GILLEN
Spark
Coginition

SOLT
Netvibes

BERNARDO
GE Digital

ROMANSKY
TrustPoint

BEAMER
GoTransverse

LESTER
LogMeIn

PONO
-MAREVA

Google

SINGH
Sencha

CALKINS
Amadeus

KLEIN
Rachio

HOASIN
Aeris

SARKARIA
PHEMI

SPROULE
Metavine

SNELL
Intel

LEVINE
CytexOne

ALLEN
Freewave

MCCALLUM
Falconstor

HYEDT
Seamless

Big Data Expo Silicon Valley All-Star Speakers Include

SCHULZ
Luxoft

TAMBURINI
Autodesk

MCCARTHY
Bsquare

THURAI
SaneIoT

TURNER
Cloudian

ENDO
Intrepid

NAKAGAWA
Transparent

SHIBATA
Transparent

LEVANT-LEVI
testRTC

VARAN NATH
GE

COOPER
M2Mi

SENAY
Teletax

SKEEN
Vitria

KOCHER
Grey Heron

GREENE
PubNub

MAGUIRE
HP

MATTHIEU
Octoblu

STEINER-JOVIC
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LYNN
AgilData

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Cloudata

DUFOUR
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JONES
Deep

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NICTA

NIELSEN
Redis

PAOLALANTORIO
DataArchon

KAHN
Solgenia

LOPEZ
Kurento

KIM
MapR

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GORBACHEV
Intelligent
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THYKATTIL
Navisite

TRELOAR
Bebaio

SIVARAMA-
KRISHNAN

Red Hat
Cloud Expo New York All-Star Speakers Included

DE SOUZA
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POTTER
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ROBINSON
CompTIA

WARUSA
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WSO2 Inc

MEINER
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CHOU
Microsoft

HARRISON
Tufin

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VMware

KIM
MapR

KANE
Dyn

SICULAR
Basho

TURNER
Cloudian

KUMAR
Liaison

ADAMIAK
Liaison

KHAN
Solgenia

BONIFAZI
Solgenia

SUSSMAN
Coalfire

ISAACSON
RMS

LYNN
CodeFutures

HEABERLIN
Windstream

RAMA
MURTHY

Virtusa

BOSTOCK
IndependenceIT

DE MENO
CommVault

GRILLI
Adobe

WILLIAMS
Rancher Labs

CRISWELL
Alert Logic

COTY
Alert Logic

JACOBS
SingleHop

MARAVEI
Cisco

JACKSON
Softlayer

SINGH
IBM

HAZARD
Softlayer

GALLO
Softlayer

TAMASKAR
GENBAND

SUBRA
-MANIAN

Emcien

LEVESQUE
Windstream

IVANOV
StorPool

BLOOMBERG
Intellyx

BUDHANI
Soha

HATHAWAY
IBM Watson

TOLL
ProfitBricks

LANDRY
Microsoft

BEARFIELD
Blue Box

HERITAGE
Akana

PILUSO
SIASMSP

HOLT
IBM Cloudant

SHAN
CTS

PICCININNI
EMC

BRON-
GERSMA

Modulus

PAIGE
CenturyLink

SABHIKHI
Cognitive Scale

MILLS
Green House Data

KATZEN
CenturyLink

SLOPER
CenturyLink

SRINIVAS
EMC

TALREJA
Cisco

GORBACHEV
Systems Services Inc.

COLLISON
Apcera

PRABHU
OpenCrowd

LYNN
CodeFutures

SWARTZ
Ericsson

MOSHENKO
CoreOS

BERMINGHAM
SIOS

WILLIS
Stateless Networks

MURPHY
Gridstore

KHABE
Vicom

NIKOLOV
GetClouder

DIETZE
Windstream

DALRYMPLE
EnterpriseDB

MAZZUCCO
TierPoint

RIVERA
WHOA.com

HERITAGE
Akana

SEYMOUR
6fusion

GIANNETTO
Author

CARTER
IBM

ROGERS
Virtustream
Cloud Expo Silicon Valley All-Star Speakers

TESAR
Microsoft

MICKOS
HP

BHARGAVA
Intel

RILEY
Riverbed

DEVINE
IBM

ISAACSON
CodeFutures

LYNN
HP

HINKLE
Citrix

KHAN
Solgenia

SINGH
Bigdata

BEACH
SendGrid

BOSTOCK
IndependenceIT

DE SOUZA
Cisco

PATTATHIL
Harbinger

O'BRIEN
Aria Systems

BONIFAZI
Solgenia

BIANCO
Solgenia

PROCTOR
NuoDB

DUGGAL
EnterpriseWeb

TEGETHOFF
Appcore

BRUNOZZI
VMware

HICKENS
Parasoft

KLEBANOV
Cisco

PETERS
Esri

GOLDBERG
Vormetric

CUMBER-
LAND

Dimension

ROSENDAHL
Quantum

LOOMIS
Cloudant

BRUNO
StackIQ

HANNON
SoftLayer

JACKSON
SoftLayer

HOCH
Virtustream

KAPADIA
Seagate

PAQUIN
OnLive

TSAI
Innodisk

BARRALL
Connected Data

SHIAH
AgilePoint

SEGIL
Verizon

PODURI
Citrix

COWIE
Dyn

RITTEN-
HOUSE

Cisco

FALLOWS
Kaazing

THYKATTIL
TimeWarner

LEIDUCK
SAP

LYNN
HP

WAGSTAFF
BSQUARE

POLLACK
AOL

KAMARAJU
Vormetric

BARRY
Catbird

MENDEN-
HALL

SUPERNAP

SHAN
KEANE

PLESE
Verizon

BARNUM
Voxox

TURNER
Cloudian

CALDERON
Advanced Systems

AGARWAL
SOA Software

LEE
Quantum

OBEROI
Concurrent, Inc.

HATEM
Verizon

GALEY
Autodesk

CAUTHRON
NIMBOXX

BARSOUM
IBM

GORDON
1Plug

LEWIS
Verizon

YEO
OrionVM

NAKAGAWA
Transparent Cloud Computing

SHIBATA
Transparent Cloud Computing

NATH
GE

GOKCEN
GE

STOICA
Databricks

TANKEL
Pivotal Software


Testimonials
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@SOASoftwareInc
 
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Yasser Khan
CEO of @Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Peak_Ten


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Digital Transformation Blogs
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
Whenever a new technology hits the high points of hype, everyone starts talking about it like it will solve all their business problems. Blockchain is one of those technologies. According to Gartner's latest report on the hype cycle of emerging technologies, blockchain has just passed the peak of their hype cycle curve. If you read the news articles about it, one would think it has taken over the technology world. No disruptive technology is without its challenges and potential impediments that frequently get lost in the hype. The panel will discuss their perspective on what they see as th...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous importance on software-based innovations. They require not only skilled occupations, such as data analysts ...