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Big Data Expo 2014 Sample Sessions

Securing the Cloud: A Pragmatic Approach
By Majed Saadi

Fueled by the global economic situation, the government's focus on datacenter consolidation and the "Cloud First" initiative, Cloud Computing continues to be the buzzword of the year. As government agencies start to adopt cloud computing, additional challenges including security in the cloud have become prominent barriers to adoption. [continued]

Speaker Bios: Majed Saadi is the Director of the Cloud Computing Practice at SRA International. His practice encompasses service areas from Cloud Strategy Development to Cloud Management and all areas in between Cloud Readiness, Cloud Engineering, and Cloud Modernization. [continued]

Shape and Meaning: An Introduction to Topological Data Analysis
By Anthony Bak

Anthony Bak will discuss how Ayasdi uses Topological Data Analysis to solve complex problems for companies, foundations and academics. He will start with an overview of the core algorithm used in TDA and describe how it forms a unifying framework for many machine learning and data analysis tasks. He will demonstrate how Ayasdi turns this idea into a product with uses cases and a live demonstration of the software. [continued]

Speaker Bios: Anthony Bak is a Senior Data Scientist and Mathematician at Ayasdi, a data analytics startup based in Palo Alto CA. Prior to Ayasdi, Anthony was a postdoc at Stanford University where worked Ayasdi co-founder Gunnar Carlsson on new methods and applications of Topological Data Analysis. [continued]

Using Cascading to Build Enterprise Data Applications that Drive Innovation and Advantage
By Alexis Roos

Cascading is the popular Java-based application development framework for building Big Data applications on Apache Hadoop. This open source framework allows you to leverage existing skillsets such as Java, SQL, R, and more to create enterprise-grade applications without having to think in MapReduce. Concurrent, Inc.'s Alexis Roos will give an introduction to Cascading, how it works, and then dive into how enterprises can start building applications with Cascading. Come and see how companies like Twitter, eBay, Etsy, and other data-driven companies are taking advantage of Cascading and how Cascading is changing the business of Big Data in the enterprise! [continued]

Speaker Bios: Alexis Roos is a Senior Solutions Architect focusing on Big Data solutions at Concurrent, Inc. He has over 18 years of experience in software and sales engineering, helping both Fortune 500 firms and start-ups build new products that leverage Big Data, application infrastructure, security, databases and mobile technologies. Prior, Alexis worked for Sun Microsystems and Oracle for over 13 years, and has also spent time at Couchbase and several large systems integrators over in Europe. Alexis has spoken at dozens of conferences as well as university courses and holds a Master's Degree in Computer Science with a Cognitive Science emphasis. [continued]

Big Data. The Tools That Work.
By Avi Freedman

In the past 10 years, numerous solutions have been developed to deal with limitations in the leading relational databases. But knowing which offering works best per use case can be difficult to decipher. Learn tips from Avi Freedman, ServerCentral CTO, as he covers:
• the leading Big Data tools (like NoSQL, NewSQL, document database, graph database, MapReduce, and key-value stores)
• the problems they're designed to solve
• ways to use them with applications
• "gotchas" to consider
• what to ask vendors [continued]

Speaker Bios: Avi leads the definition, sales, and engineering of ServerCentral's cloud and VMware platforms. He specializes in helping organizations around the world translate business requirements into technology infrastructures that equally benefit the business and IT. Prior to joining ServerCentral, Avi founded the first ISP in Philadelphia. He was previously recognized as Distinguished Engineer and Chief Network Scientist for Akamai, and was featured in Forbes Magazine in 1995. [continued]

Supporting Decision Making: The BI Sweet Spot
By Michael Gendron

Technology is integrated into the DNA of business and of society itself. Some of the most recent entrants are Cloud Computing, Big Data, and Mobile. By putting these technologies together, we arrive at an intersection that creates a "sweet spot" where innovation can be enhanced within your organization. This session will put those pieces together and give you tools to move your organization toward that sweet spot.

In this presentation, the BI Sweet Spot is discussed. The BI Sweet Spot ecosystem includes mobile computing, cloud computing and Big Data. An overview for each of the key components and an explanation of how these components support the BI Sweet Spot will be given. That includes a discussion of best practices for managing these essential components. The best practices discussed in this presentation represent the first-of-its-kind work in BI research that considers the inter-relationships and the combined effect of mobile, cloud and Big Data. [continued]

Speaker Bios: Dr. Gendron is an internationally known thought leader on the intersection of business intelligence, mobile, cloud, and Big Data. He has an active LinkedIn and Twitter presence and is a regular contributor to the blog at www.AllAnalytics.com. His experience includes decades of IT management as he rose through the ranks from programmer to systems analyst to CIO. Currently, he is a professor of Information Systems at CCSU. Michael has presented at international conferences and the @CloudExpo boot camp. He has authored three books, Business Driven Data Communications (Prentice Hall), Business Intelligence Applied (Wiley/SAS), and his new book, Business Intelligence and the Cloud (Wiley/SAS). [continued]

Off-Site Analytics: A study of Attribution with Big Data.
By Joel Horwitz

Google Analytics, Adobe Omniture, IBM Coremetrics, and most of today's state of the art Web Analytics products can only tell you the last or first touch of your customers. In this talk, we'll use advanced analytics attribution analysis and clickstream data collected from toolbars and web browsers to discover more touchpoints in the customer journey. We'll show example use cases with Hive, Hadoop, and Alpine to illustrate how this analysis was completed in less than 2 weeks time. [continued]

Speaker Bios: Joel Horwitz is a passionate data guru educated in engineering, chemistry, and data science. At Alpine, he is leading the way to make Data Science with Big Data and Hadoop accessible for humankind. Joel Horwitz has a Masters in Engineering in Nanotechnology and an MBA from the University of Washington and University of Pittsburgh Katz School of Business. [continued]

Customer Data Paves Way for Purchase-to-use Attitude
By Matthew Shanahan

In the Subscription Economy, purchase-to-use is winning, and purchase-to-own is on its way out. The key to success is that customers are actually using a product or service and in the Subscription Economy, the future is clear: delivering value drives revenue. Accessing this data to understand usage, and resulting customer value, is mandatory to survival. Matt will discuss how businesses in industries such as telecom, SaaS, financial services, healthcare and education can, and are, leveraging data science methods to predict and avoid customer churn and increase revenue. [continued]

Speaker Bios: Matthew Shanahan has nearly 25 years of experience in the technology industry, recently serving as Chief Marketing Officer of Teranode Corporation, where he helped to establish the company as the thought leader for informatics infrastructure in the life sciences industry. In addition to his tenure at Teranode, Shanahan was the original product manager at Documentum and spent 10 years in leadership roles until the company was acquired by EMC. [continued]

Big Data's Potential in Securing the Internet of Things
By James G. Kobielus

Security is critical to Internet of Things (IoT) adoption because we want to make sure we can trust the sensors, actuators, rules engines and other connected componentry we embed in every element of our existence. Bringing this down to earth is as easy as pointing out that people's smartphones, tablets, wearable devices, appliances, entertainment centers and home security systems are all becoming IoT-connected endpoints. How vulnerable will you be to security vulnerabilities and privacy violations from any and all of these? In this session, Kobielus will discuss how IT professionals should approach addressing the security challenges of IoT. He will describe IoT vulnerabilities at the device, application, and network level. He will present a multi-layered IoT-security vision that includes incorporation of robust security protections into IoT products plus more global approaches that rely on consolidated big-data-powered security incident and event monitoring. [continued]

View Slides Here


Speaker Bios: James Kobielus is an industry veteran and serves as IBM's big data evangelist, as program director for big data analytics product marketing, and as editor-in-chief of IBM Data Magazine. He spearheads IBM's thought leadership activities in Big Data, Hadoop, enterprise data warehousing, advanced analytics, and cognitive computing. He advises IBM's product management and marketing teams on big data analytics. He has spoken at such leading industry events as Hadoop Summit, Strata, and Forrester Business Process Forum. He has published several business technology books and is a very popular provider of original commentary on blogs and many social media. [continued]

Encryption and Access Control for Cloud and Big Data Environments
By Sol Cates

Cloud and big data present unique dilemmas: Embracing the benefits of these new technologies while maintaining the security of your organization's assets. When an outside party owns, controls and manages your infrastructure and computational resources, how can you be assured that sensitive data remains private and secure? How do you best protect data in mixed use cloud and big data infrastructure sets? Can you still satisfy the full range of reporting, compliance and regulatory requirements? Join this discussion on how to address data security in cloud and big data environments so that your organization isn't next week's data breach headline. [continued]

Speaker Bios: Sol Cates (@solcates) was promoted to the role of CSO at Vormetric in February 2013. As CSO, he is responsible for ensuring Vormetric's internal security profile remains robust while also understanding how security is perceived and used by IT/IS and how it drives technical decision making and buying behavior at the boardroom level. Cates partners with teams through the company to engage both customers and partners, and he speaks publicly to elevate industry understanding of data security best practices in today's complex cyber threat landscape. [continued]

How to Choose the Right Cloud Database
By Janakiram MSV

Database as a service (DBaaS) is cloud database that is hosted and managed by the cloud service providers that can be accessed through public cloud or the hybrid cloud. The cloud provider takes care of provisioning, configuring, setup, maintenance, backups and patching the database. Customers are expected to export the database and start consuming the service through the pay-as-you-go model. [continued]

Speaker Bio: Janakiram MSV is Head – Cloud Infrastructure Services at Aditi Technologies. He was the founder and CTO of Get Cloud Ready Consulting, a niche Cloud Migration and Cloud Operations firm that recently got acquired by Aditi Technologies. [continued]

Making Big Data Cost Effective in a Bare Metal Cloud
By Harold Hannon

The cloud provides an easy onramp to building and deploying Big Data solutions, particularly the latest technologies that favor scale-out architectures. Transitioning from initial deployment to a large-scale, highly performant operation without breaking the bank may not be easy. [continued]

Speaker Bio: Harold Hannon has been working in the field of software development as both an Architect and Developer for over 15 years, with a focus on workflow, integration and distributed systems. [continued]


Latest Stories from Big Data Journal
Web conferencing in a public cloud has the same risks as any other cloud service. If you have ever had concerns over the types of data being shared in your employees’ web conferences, such as IP, financials or customer data, then it’s time to look at web conferencing in a private cloud. In her session at 14th Cloud Expo, Courtney Behrens, Senior Marketing Manager at Brother International, will discuss how issues that had previously been out of your control, like performance, advanced administr...
SYS-CON Events announced today that ActiveState, providers of Stackato, the platform for the agile enterprise, has been named “Silver Sponsor” of SYS-CON's 2nd DevOps Summit, which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. ActiveState believes that enterprises gain a competitive advantage when they are able to quickly create, deploy and efficiently manage software solutions that immediately create business value, but they face many challenges that pre...
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Maintaining lower development environments can become an unbearable headache. Changes to an application, service or API are seldom completely testable, leaving us to discover broken code when it’s too late. This lack of visibility into application dependencies severely limits early code validation, which has a direct impact on delivery cycles. While traditional methods of Change Management, Test Data Management and Test Scheduling have failed, there’s now an opportunity to finally deliver on the...
More and more enterprises today are doing business by opening up their data and applications through APIs. Though forward-thinking and strategic, exposing APIs also increases the surface area for potential attack by hackers. To benefit from APIs while staying secure, enterprises and security architects need to continue to develop a deep understanding about API security and how it differs from traditional web application security or mobile application security. In his session at 14th Cloud Expo...
Cloud backup and recovery services are critical to safeguarding an organization’s data and ensuring business continuity when technical failures and outages occur. With so many choices, how do you find the right provider for your specific needs? In his session at 14th Cloud Expo, Daniel Jacobson, Technology Manager at BUMI, will outline the key factors including backup configurations, proactive monitoring, data restoration, disaster recovery drills, security, compliance and data center resource...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, Davi Ottenheimer, EMC Senior Director of Trust, will review hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade...
Cloud computing security can be a conundrum. The point of using the public cloud is to outsource certain infrastructure and application needs to third party providers, after all. How can you secure your data once it leaves your perimeter and your control? As puzzling as it may seem, there is hope. Luckily for organizations looking to adopt the cloud, securing sensitive information outside the corporate perimeter isn’t as daunting (or as impossible) as it may appear. Technologies exist to enable...
Marketers in global manufacturing businesses are looking to improve customer engagement and increase marketing effectiveness as they support prospects and customers through the discovery and buying process. To be successful, these marketers need to quickly transition from conventional product-centric marketing to a customer-centric approach. Oracle Eloqua for Manufacturing is a flexible and scalable industry-specific marketing automation solution that enables companies to deliver targeted and pe...
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SYS-CON's Big Data Expo, held each year at the Javits Center in New York City and Santa Clara Convention Center in Silicon Valley. For sponsorship, exhibit opportunities and show prospectus, please contact Carmen Gonzalez, carmen (at) sys-con.com.
All-Star Speakers Include...

SAADI
SRA

BAK
Ayasdi

ROOS
Concurrent

FREEDMAN
ServerCentral

GENDRON
CCSU

HORWITZ
Alpine

BIAS
Cloudscaling

MACVITTIE
F5 Networks

KAIL
Netflix

GOLDEN
enStratius

KEMP
Nebula

BEHR
Praxis Flow

LOUNIBOS
SOASTA

CRAWFORD
AVOA

MORGENTHAL
Perficient, Inc.

COCKCROFT
Battery Ventures

HAFF
Red Hat

SHALOM
GigaSpaces

SUSSNA
Ingineering.IT

ROBERTS
BMC

VERNON
VictorOps

WILLIS
Stateless Networks

ROESE
EMC

PADIR
Progress

AMAR
MyPermissions

O'CONNOR
AppZero

BHARGAVA
JumpCloud

DEVINE
IBM

RUSSELL
IBM

MALEKZADEH
Cumulus Networks

McCALLION
Bronze Drum

NEGRIS
Yottamine Analytics

JACKSON
GovCloud Network

KAVIS
Kavis Technology

HARVEY
Chef

KAR
StrongLoop

McFARLANE
LiveOps

IVANOV
Telestax

DUNKLEY
Acision

FABLING
Esri

VERNON
VictorOps

WILLIS
Stateless Networks

ROESE
EMC

PADIR
Progress

AMAR
MyPermissions

O'CONNOR
AppZero

BHARGAVA
JumpCloud

STINE
Pivotal


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TOM LAYDOS
Director, Marketing & Sales Operations at Evolve IP
 
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The 2012 Cloud Expo in NY was a great success for the Dell cloud team as we met with many customers, partners, and cloud technologists."
STEPHEN SPECTOR
Senior Product Marketing, Dell Cloud Services
 
Cloud Expo turned out to be an amazing gathering of entrepreneurs."

NISH BURKE
Product Marketing Manager, StorageCraft


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